Regine Lee MW (UK)
Originally from the San Francisco Bay Area, Regine’s love of wine developed after countless day trips to Napa and Sonoma to ‘taste’ wine. She has a degree from the University of California, Berkeley in politics and international relations, which led to a fateful study year at the London School of Economics and eventually a British husband and a life in the UK, where she now lives.
After working at Deloitte as a management consultant, she made the career switch to the wine industry. She worked at WSET to develop their Asia-Pacific markets and is currently in national account sales at Liberty Wines, but has had roles focussing on operations, trade marketing, education and sales analytics at the company.
Regine is a co-founder of Women in Wine London, a trade-networking group which organises events which develop women professionally and provide a forum to discuss the key developments in the industry.
The value of relationship building in the wine industry: an analysis of trade customer visits to producers and their impact on sales