10 new Masters of Wine named

Regine Lee MW (UK)
Originally from the San Francisco Bay Area, Regine’s love of wine developed after countless day trips to Napa and Sonoma to ‘taste’ wine. She has a degree from the University of California, Berkeley in politics and international relations, which led to a fateful study year at the London School of Economics and eventually a British husband and a life in the UK, where she now lives.

After working at Deloitte as a management consultant, she made the career switch to the wine industry. She worked at WSET to develop their Asia-Pacific markets and is currently in national account sales at Liberty Wines, but has had roles focussing on operations, trade marketing, education and sales analytics at the company.

Regine is a co-founder of Women in Wine London, a trade-networking group which organises events which develop women professionally and provide a forum to discuss the key developments in the industry.

Research paper
The value of relationship building in the wine industry: an analysis of trade customer visits to producers and their impact on sales

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