Beefsteak Club launches London bus advertising campaign

Ehrmanns-owned wine brand Beefsteak Club has launched an advertising campaign which is to be featured on London buses, tying in with a social media campaign which is giving away a free bottle of wine.

Throughout September, London Routemaster buses will carry Beefsteak Club branding on a number of central London routes.

This ties in with a social media campaign on Facebook, Twitter and Instagram where participants are encouraged to upload an image of a Beefsteak Club bus with the hashtag #RaiseTheSteaks to be in with a chance of winning a bottle of wine.

The campaign coincides with a series of launches for the brand which has seen its Australian Limestone Coast Shiraz hit Sainsbury’s stores, Beefsteak Club Spanish Tempranillo unveiled in Co-op and a new Malbec from France due to be launched in Booths.

Ehrmanns’ marketing manager Susannah Taylor commented: “The Beefsteak Club brand is going from strength to strength in the UK and internationally, it is now available in over twenty-five countries. We continue to develop the Beefsteak Club range in partnership with key retailers, while supporting the growth of the brand by raising consumer awareness through a combination of out of home and digital marketing activity”.

Leave your reply

Most Recent Stories

M Restaurants hires Champagne-serving robots

Martin Williams, the chief executive of Rare Restaurants, has recruited Champagne-pouring robots to serve diners at London's high-end M Restaurants chain after lockdown.

Amuse-bouches: The latest restaurant news bites

In restaurant news this week: chef Sat Bains starts a samosa business with his mother; organisers plan a second Hospo Demo, and sommelier Jan Konetzki gives his take on the latest restrictions. 

London restaurants and pubs to enter tier two next week

London restaurants and pubs will enter tier two coronavirus restrictions on Wednesday 2 December, when England emerges from a month-long lockdown.

Fuller's posts £22m loss in half-year results

Pub group Fuller's has posted a loss of over £22 million in the first half of the year, and has reduced its workforce by 20% since April. 

Mulled wine hot tub coming to the UK

Nothing says Christmas like mulled wine and country house hotel Shrigley Hall in Cheshire is offering guests the chance to bathe in it at its mulled wine hot tub.

Most Recent Stories

M Restaurants hires Champagne-serving robots

Martin Williams, the chief executive of Rare Restaurants, has recruited Champagne-pouring robots to serve diners at London's high-end M Restaurants chain after lockdown.

Amuse-bouches: The latest restaurant news bites

In restaurant news this week: chef Sat Bains starts a samosa business with his mother; organisers plan a second Hospo Demo, and sommelier Jan Konetzki gives his take on the latest restrictions. 

London restaurants and pubs to enter tier two next week

London restaurants and pubs will enter tier two coronavirus restrictions on Wednesday 2 December, when England emerges from a month-long lockdown.

Fuller's posts £22m loss in half-year results

Pub group Fuller's has posted a loss of over £22 million in the first half of the year, and has reduced its workforce by 20% since April. 

Mulled wine hot tub coming to the UK

Nothing says Christmas like mulled wine and country house hotel Shrigley Hall in Cheshire is offering guests the chance to bathe in it at its mulled wine hot tub.