Ehrmanns-owned wine brand Beefsteak Club has launched an advertising campaign which is to be featured on London buses, tying in with a social media campaign which is giving away a free bottle of wine.
Throughout September, London Routemaster buses will carry Beefsteak Club branding on a number of central London routes.
This ties in with a social media campaign on Facebook, Twitter and Instagram where participants are encouraged to upload an image of a Beefsteak Club bus with the hashtag #RaiseTheSteaks to be in with a chance of winning a bottle of wine.
The campaign coincides with a series of launches for the brand which has seen its Australian Limestone Coast Shiraz hit Sainsbury’s stores, Beefsteak Club Spanish Tempranillo unveiled in Co-op and a new Malbec from France due to be launched in Booths.
Ehrmanns’ marketing manager Susannah Taylor commented: “The Beefsteak Club brand is going from strength to strength in the UK and internationally, it is now available in over twenty-five countries. We continue to develop the Beefsteak Club range in partnership with key retailers, while supporting the growth of the brand by raising consumer awareness through a combination of out of home and digital marketing activity”.