Beefsteak Club launches London bus advertising campaign

Ehrmanns-owned wine brand Beefsteak Club has launched an advertising campaign which is to be featured on London buses, tying in with a social media campaign which is giving away a free bottle of wine.

Throughout September, London Routemaster buses will carry Beefsteak Club branding on a number of central London routes.

This ties in with a social media campaign on Facebook, Twitter and Instagram where participants are encouraged to upload an image of a Beefsteak Club bus with the hashtag #RaiseTheSteaks to be in with a chance of winning a bottle of wine.

The campaign coincides with a series of launches for the brand which has seen its Australian Limestone Coast Shiraz hit Sainsbury’s stores, Beefsteak Club Spanish Tempranillo unveiled in Co-op and a new Malbec from France due to be launched in Booths.

Ehrmanns’ marketing manager Susannah Taylor commented: “The Beefsteak Club brand is going from strength to strength in the UK and internationally, it is now available in over twenty-five countries. We continue to develop the Beefsteak Club range in partnership with key retailers, while supporting the growth of the brand by raising consumer awareness through a combination of out of home and digital marketing activity”.

Leave your reply

Most Recent Stories

Table Talk: Rohit Ghai

The chef patron at Kutir in Chelsea on how his mum’s cornmeal flatbreads inspired him to become a chef, eating chocolate pizza in Mauritius and why Jacquart Champagne make a perfect pairing for fried chicken.

Top New York sommelier charged with arson

Award-winning New York sommelier Caleb Ganzer has been charged with arson after allegedly being caught on CCTV setting fire to a dining shelter in Manhattan.

Five hacks for opening a bottle of wine without a corkscrew

Ever wondered what to do if you have a lovely bottle of wine but no corkscrew to open it with? Well we have too, so we found five hacks on the internet and tried them out, so you don't have to...

Batali pays US$600,000 to settle sexual harassment investigation

Celebrity chef Mario Batali and restaurateur Joe Bastianich have agreed to pay US$600,000 to settle a four-year sexual harassment investigation by New York’s attorney general’s office.

Colossal beer bar opens with a staggering 42 brews on tap

A £10million drinking den in Lancashire is being lauded as ‘the longest bar in the north’, and comes with an extraordinary 42 hand pulls.

Most Recent Stories

Table Talk: Rohit Ghai

The chef patron at Kutir in Chelsea on how his mum’s cornmeal flatbreads inspired him to become a chef, eating chocolate pizza in Mauritius and why Jacquart Champagne make a perfect pairing for fried chicken.

Top New York sommelier charged with arson

Award-winning New York sommelier Caleb Ganzer has been charged with arson after allegedly being caught on CCTV setting fire to a dining shelter in Manhattan.

Five hacks for opening a bottle of wine without a corkscrew

Ever wondered what to do if you have a lovely bottle of wine but no corkscrew to open it with? Well we have too, so we found five hacks on the internet and tried them out, so you don't have to...

Batali pays US$600,000 to settle sexual harassment investigation

Celebrity chef Mario Batali and restaurateur Joe Bastianich have agreed to pay US$600,000 to settle a four-year sexual harassment investigation by New York’s attorney general’s office.

Colossal beer bar opens with a staggering 42 brews on tap

A £10million drinking den in Lancashire is being lauded as ‘the longest bar in the north’, and comes with an extraordinary 42 hand pulls.