Star Pubs & Bars appoints wine buyer, adds more magnums, Pinot Noir, Malbec and Picpoul to wine range

With sales of beer tumbling in Britain’s public houses, Heineken-owned chain Star Pubs & Bars has appointed a dedicated wine category buyer to make its range “competitive with that of wholesalers and wine merchants.”

Star is updating its wine range as UK consumers move away from beer.

A former wine buyer at Tesco, Roberta Neave’s remit is to increase the company’s category support to licensees and to broaden and upgrade its wine range as consumers turn away from pints and towards wines and spirits.

Neave has added more than new bottles to the group’s portfolio, which will go live from the 1 October. The wine range has been bolstered with an “increased depth of customer favourites such as Sauvignon Blanc and Prosecco, as well as the addition of more specialist premium wines,” according to the group. Neave said that pubs will also sell more varietals which have seen increased growth such as Pinot Noir and Picpoul.

“We’ve done a lot of work with our suppliers to identify areas where we can improve our offer.” she said. “We want to encourage trial and exploration, without overstretching customers’ wallets.”

In addition, the group is increasing its range of formats, from 187ml bottles to magnums.

Neave added: “We’ll be offering a selection of good, better and best wines in each country of origin and grape variety, with more high-quality options to enable licensees to capitalise on the premiumisation trend, which shows no sign of relenting.”

Beer sales in the UK rose by just over 3% in the first half of the year thanks to a strong performance in the off-trade, but in the pub trade, it’s a different story.

Revenue from beer in the on-trade has fallen significantly over the past decade, with an average rate of decline at 3.7%.

Leave your reply

Most Recent Stories

The Savoy announces new head bartender for the American Bar

The Savoy has announced that Chelsie Bailey, currently general manager of London venue Happiness Forgets, will become head bartender at its iconic American Bar, the oldest surviving cocktail bar in Britain.

Heatwaves set to increase pub garden dwell time and sell more world lager

Heatwaves this summer are showing how vital outdoor space and beer range are to pub profits as Brits are readied for more sunshine.

New list reveals the UK’s most beautiful vineyards

The UK’s most beautiful vineyards have been listed by South Western Railway (SWR) in time for English and Welsh Wine Week.

Unfiltered: Filippo Carnevale

The head sommelier of Amethyst, Mayfair, is a master of pairing wine with the globally influenced, masterpiece dishes of head chef, Carlo Scotto, as Douglas Blyde finds out…

The Wine List Confidential 2022 guide is now available

The Wine List Confidential guide to the best restaurants for wine in the UK and Ireland is now available to buy. Here's where you can pick up your copy.

Most Recent Stories

The Savoy announces new head bartender for the American Bar

The Savoy has announced that Chelsie Bailey, currently general manager of London venue Happiness Forgets, will become head bartender at its iconic American Bar, the oldest surviving cocktail bar in Britain.

Heatwaves set to increase pub garden dwell time and sell more world lager

Heatwaves this summer are showing how vital outdoor space and beer range are to pub profits as Brits are readied for more sunshine.

New list reveals the UK’s most beautiful vineyards

The UK’s most beautiful vineyards have been listed by South Western Railway (SWR) in time for English and Welsh Wine Week.

Unfiltered: Filippo Carnevale

The head sommelier of Amethyst, Mayfair, is a master of pairing wine with the globally influenced, masterpiece dishes of head chef, Carlo Scotto, as Douglas Blyde finds out…

The Wine List Confidential 2022 guide is now available

The Wine List Confidential guide to the best restaurants for wine in the UK and Ireland is now available to buy. Here's where you can pick up your copy.