3. The rise of indigenous Italy
“Looking beyond the likes of Tuscany and Piedmont, there is a growing – or rather continuing – trend for indigenous grapes from Italy, especially whites. From Garganega to Nero d’Avola, there’s no shortage of interesting grapes producing wines with real provenance.
“One variety that’s been performing particularly well is Fiano, with Bibendum sales growing 63% by volume in the last year. It features on every 2 out of 5 premium lists, and not just at entry level… most wines featured are priced £50 or more.”