4. The vegan era
“A trend that has taken the hospitality industry by storm, 2018 has seen the number of vegans increase to 3.5 million in the UK, with the number of vegan restaurants rising rapidly. As a result, there is also an increased focus on vegan wines and we’ve seen a trend of 1 in every 10 premium, trend-setting outlets highlighting vegan-friendly lines on their wine lists.”
Bibendum buying director, Andrew Shaw:
“Consumers are all rightly aware of what they eat and drink, and the trend of veganism has become profound in wine. Many of our leading producers recognise this and produce vegan-friendly wines.”
