Mathieu Crosnier, director and winemaker, Domaine Grand Mayne
“A very important thing is sustainability. The time when the quality of the wine or the name of the vineyard were the most important thing is over. Now, consumers want to drink quality with the assurance of sustainability. The finesse, the freshness, the balance of the wines are a lot more important than the varieties of the grape.
“People also want identity and real character. The south-west of France is a very popular region thanks to the vineyards and people with real identities, and wines with lot of drinkability and passion. Of course, in England we will see the growth of Provence rosé and other pale rosés.”