Thomas Curtius MW (Germany)
Thomas is primarily a specialist in PR, digital communications and business development. He studied communications and economics at the University of Mainz and started his business career as a TV journalist for n-tv, the first news television channel in Germany. Later he moved into the automotive industry and joined the PR department of a premium car manufacturer in Stuttgart, Germany. After various positions in the passenger car division, he took over responsibility for events, trade shows and digital communication within global truck, bus and van communications. He heads a dedicated team which develops and manages communications projects, trade shows and product presentations around the globe. Thomas has also been intensively involved in the wine business for more than two decades. He sees great advantage in bringing his expertise in strategy, change management and digital communication together with his knowledge in wine. He concluded his WSET Diploma in 2010 and is now also a member of the WSET International Alumni Advisory Board. He works as a consultant, teacher and lecturer. He judges in wine competitions, runs wine seminars and masterclasses for professionals and enthusiasts, and writes articles spreading his passion for wine. When not travelling or developing new ideas and concepts in business, Thomas loves to run in the vineyards around his town or work in his garden.
Research paper:
Current opportunities and threats for ProWein, Vinexpo, Vinitaly and London Wine Fair: An investigation into ProWein exhibitors’ attitudes towards European wine trade shows.
