Heidi Mäkinen MW (Finland)
Heidi currently works in Helsinki as a wine ambassador for a Finnish wine importing company where her main tasks are on-trade wine education and portfolio development. At first, she studied theatre and drama research at university, yet after gaining her bachelor of arts she followed her bigger passion to work in hospitality and to learn more about wine. Before her current job she worked for 12 years on the restaurant floor, both in her native Finland and the UK. With her international work experience and knowledge gained from her success in national and international sommelier competitions she continues to help and mentor other professionals to develop themselves within the industry. Passionate and excited about food, wine and travel, Heidi is always looking at new opportunities to explore the world.
Research paper:
A critical assessment of Finnish on-trade wine education –satisfaction levels and opportunities for development and improvement.