‘Wellness’ drinks
It’s not enough for a drink to quench our thirst anymore. They are now expected to be full of health-boosting, performance enhancing ingredients. As health conscious millennials continue to shun alcohol and generation Xers lessen their alcohol intake, a new category of ‘wellness’ drinks has emerged that seek to enhance your mood.
From Margaritas laced with electrolytes at London restaurant Sketch to espresso kombuchas that are both good for your gut and provide you with your daily caffeine hit. Expect to see more start-up drinks brands fortified with zinc, calcium, potassium and vitamins C and D, along with drinks tailored to target specific needs, from gut health to brain boosting.
