YAKINIKUMAFIAIN
Based in Tokyo, wagyu expert WAGYUMAFIA has unveiled Hong Kong as the second location for its premium yakiniku brand, YAKINIKUMAFIA.
For the first time, hand-selected, whole carcasses are brought to Hong Kong straight from auction houses in Japan for use across WAGYUMAFIA restaurants. As such, YAKINIKUMAFIA Hong Kong serves the same beef used in YAKINIKUMAFIA Japan, ensuring the highest quality Wagyu available.
Cutting-edge butchering techniques, coupled with menus that require different cuts, ensure all parts of the cow are used. From prime and secondary cuts to offal and bones, the restaurant practices sustainable butchering and nothing goes to waste. By sourcing directly from farms, diners can enjoy premium wagyu at competitive prices at YAKINIKUMAFIA Hong Kong, including single breed Ozaki Wagyu from Miyazaki Prefecture, of which WAGYUMAFIA is the exclusive contractor and distributor.
The authentic Japanese grilling experience comes in a menu featuring the signature YAKINIKUMAFIA BBQ plate combo set. It is a straightforward yet eye-opening introduction to the range of textures and superiority of premium wagyu, comprising three “FML” cuts of wagyu – fatty (otoro), medium fatty (chutoro) and lean (akami). The is not pre-seasoned when served at the restaurant to allow its natural flavours to shine through.
Highlights of the beverage selection include small-batched produced sake, highball on tap, destination-inspired cocktails, Shari cocktails and WAGYUMAFIA’s own yuzu IPA.
WAGYUMAFIA membership is not required for access to YAKINIKUMAFIA Hong Kong. The restaurant is currently reservation-only and only 250 bookings per month are offered. Guests can save their seats by registering on the official website to receive a private booking link.
Address: 2/F, Hollywood Centre, 233 Hollywood Road, Sheung Wan
