Sonoma county Chardonnay pioneer Kendall-Jackson has sent a 15-page proposal to emoji gods Unicode petitioning for them to create a white wine emoji.
The California white wine pioneer sent the bumper document to Unicode, the governing body that sets global coding standards, outlining why a white wine emoji is needed.
“The existing wine glass emoji, depicted as a glass of red wine, does not properly represent one of the most popular and widely consumed adult beverages – white wine.
“Today, wine is ubiquitous worldwide and evokes strong personal and emotional connections and opinions. In its simplest form, it boils down to ‘are you a red or a white wine drinker?’
“We live in an era where the rise of post-truth has left people demanding clear communication and the desire to represent their identity.
“White wine is not just a popular category comprised of white grape varieties; it is a large part of people’s daily lives.
“This all-important beverage with ancient beginnings should be properly illustrated in our modern, international language of emoji,” the proposal said.
To add weight to its argument, the wine estate has set up a white wine emoji website, presumably where white wine lovers will be able to register their interest in a white wine emoji when the site is up and running.
“We invite you to join us as we rally support for the world’s first white wine emoji.
“This won’t change the world, but it will free you from using the red wine emoji when what you really want is a glass of Chardonnay or Sauvignon Blanc,” the website says.
It asks people to check back on 2 August for more information, ahead of National White Wine Day in America on 4 August.
Kendall-Jackson is asking wine lovers to use the #WhiteWineEmoji hashtag to spread the word about its mission.
The current alcoholic drinks emojis available are a glass of red wine, two flutes of Champagne, a Champagne bottle, a glass of Scotch/Bourbon, cups of saké, a Martini and a tiki cocktail.
Kendall-Jackson’s Vintner’s Reserve Chardonnay, made with Chardonnay from coastal vineyards in Monterey, Santa Barbara, Mendocino and Sonoma, has been the top selling Chardonnay in the US for the last 25 years.
The estate also makes Pinot Gris, Pinot Blanc, Sauvignon Blanc and a host of red wines.