Château Margaux announces new branding

Bordeaux first growth Château Margaux has announced it is making a number of changes to its branding and packaging from the 2016 vintage onwards.

The estate rolled out a new darker bottle with its 2015 vintage (which also bore a one-off screen-printed label) and this will now be used with all subsequent releases.

The labels for the grand vin, second label and white wine will all have a new typeface, apparently inspired by that used by the estate in 1865.

New, matt capsules have also been designed and the colours used for the print are changing too: a light red for Pavillon Rouge and a fine, china blue for Pavillon Blanc, while the grand vin’s type colour is toned down a little.

Finally, the material used for the wooden cases is changing to radiate pine and the top of the six-bottle cases will be stamped with the château logo.

The new packaging will be applied to all vintages from now on, starting with the 2016 reds and 2017 white.

Leave your reply

Most Recent Stories

Bollinger to use oak from own forests in Champagne

Bollinger is to use oak harvested from its own forest in the Côtes des Blancs to ferment the juice from this year’s vintage.

Daphne’s celebrates 55th anniversary with year of events

Founded in 1964 by theatre agent Daphne Rye, Chelsea-based Italian restaurant Daphne’s is marking 55 years with a series of special events, collaborations and one-off dishes.

Latour and LVMH owners pledge millions to Notre-Dame repairs

François Pinault and Bernard Arnault, two of France’s leading businessmen and owners of several top estates in Bordeaux and Burgundy, have pledged €300 million between them to fund repairs of Notre-Dame de Paris, while coopers have said they will source the best oak trees for new beams.

Jay Rayner warms to English sparkling

Guardian columnist Jay Rayner has changed his views on the British sparkling wine industry, after previously slamming the category for offering poor value for money.

St Leonards names new sommelier and beverage director

Chefs and restaurateurs Jackson Boxer and Andrew Clarke have appointed Albert Blaize as sommelier and beverage director for their two restaurants, St Leonards and Brunswick House, as well as the recently opened Orasay in Notting Hill.

Most Recent Stories

Bollinger to use oak from own forests in Champagne

Bollinger is to use oak harvested from its own forest in the Côtes des Blancs to ferment the juice from this year’s vintage.

Daphne’s celebrates 55th anniversary with year of events

Founded in 1964 by theatre agent Daphne Rye, Chelsea-based Italian restaurant Daphne’s is marking 55 years with a series of special events, collaborations and one-off dishes.

Latour and LVMH owners pledge millions to Notre-Dame repairs

François Pinault and Bernard Arnault, two of France’s leading businessmen and owners of several top estates in Bordeaux and Burgundy, have pledged €300 million between them to fund repairs of Notre-Dame de Paris, while coopers have said they will source the best oak trees for new beams.

Jay Rayner warms to English sparkling

Guardian columnist Jay Rayner has changed his views on the British sparkling wine industry, after previously slamming the category for offering poor value for money.

St Leonards names new sommelier and beverage director

Chefs and restaurateurs Jackson Boxer and Andrew Clarke have appointed Albert Blaize as sommelier and beverage director for their two restaurants, St Leonards and Brunswick House, as well as the recently opened Orasay in Notting Hill.