Four reasons why UK consumers are drinking less wine

A report by industry insight service Wine Intelligence has identified four reasons why UK consumers are drinking less wine, after it revealed that the number of regular wine drinkers has fallen by around one million since 2015.

In its UK Landscapes 2018 report, Wine Intelligence found that the number of people that drink wine at least once a month has fallen by one million in just three years, from 29.5 million in 2015 to 28.5 million in 2018. In 2015, 80% of those 29.5 million people were consuming wine at least once a week, in 2018 this had fallen to 22 million people or 78% of the smaller monthly drinker total (28.5 million).

It referred to 2018 as “another challenging year” for the wine industry in the UK, with volume sales of still wines continuing to fall and price increases hitting the sector. The data analyst referred to the exclusion of wine from the duty freeze given to spirits and beer in the Budget in October as “a hammer blow to the sector”.

Nevertheless, the UK remains the sixth largest market for still light wines in terms of volume sales. Wine Intelligence found evidence to support the trend for drinking less but better, citing an “adventurous attitude and strong interest in wine” as driving factors. Younger drinkers in the 25-54 years age bracket particularly epitomise this trend, the report found, despite noting that the wine drinking population was “ageing”.

According to its 2018 report, more women than men were regular wine drinkers, however the gender divide was fairly evenly split at 51% to 49%. The 65 years and older age group were the biggest regular wine drinkers, with 27% of those surveyed consuming wine at least once a month. This was followed by the 35-44 year bracket and the 45-54 year bracket, each having 17% of regular drinkers.

Of the regions surveyed, it was the south east and east of England that came out on top, with 23% of the UK’s regular wine drinkers. The north placed second with 21%, the midlands in third with 17% and London fourth with 13%. The south west and Scotland both had 9%, Wales had 5% and Northern Ireland had 3%.

The data in the report was gathered in the UK in July 2015, July 2017 and July 2018 in the form of an online survey.

Click through to view the four main reasons that the report revealed for the reduction in UK wine drinkers. 

Leave your reply

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.