Château Mouton Rothschild has revealed the label for its 2016 vintage, ‘The Triumphs of Bacchus’ by South African artist William Kentridge.
The label features a procession of cavorting silhouettes, a nod to classical descriptions and depictions of Bacchus at the head of a train of joyful followers.
It is a scene that has endured in painting throughout the centuries, envisaged by the likes of Titian and Matisse among others.
“Underlining,” as Mouton said in a release, “the truth that a great wine, although first and foremost a pleasure, is also inseparable from a cultural tradition which demands respect.”
Kentridge is the first artist from the African continent to have contributed a design for Mouton Rothschild’s grand vin.
His own design has echoes of Matisse’s later work, especially his ‘cut-outs’, as well as the sketches of former Mouton label contributor Pablo Picasso.
Earlier this year Kentridge also contributed artwork to the 10th edition of Super Tuscan Ornellaia’s Vendemmia d’Artista series.
Gerhard Richter was the artist invited to design the label for Mouton Rothschild’s 2015 vintage.