The California Wine Institute is hosting the first of its two major London tastings in Shoreditch this month.
Called “Essential California”, the tasting will shine a light on wines priced at up to £50. Some 500 wines from 50 AVAs, including lesser known AVAs such as Potter Valley, Yolo County and Dunnigan Hills, will be on show at The Yard in Shoreditch on Tuesday 12 March.
Essential California will aim to dispel the myth that great Californian wines are always expensive. “In the past people may have spoken of Californian wine carrying a high price tag, however, these days we hear more and more about how high-quality California Chardonnay and Pinot Noir are actually excellent value compared to the rising prices of many Burgundies” said, Damien Jackman, trade director of the California Wine Institute.
“The deep interest in the UK market is demonstrated by the record number of Californian wineries looking for new import partners in the UK at this tasting, as well as the well-established icons of California like Jim Clendenen of Au Bon Climat also making the trip to be with us,” Jackman said.
In addition, the institute has partnered with Roth Bar & Grill to bring the produce from their Somerset farm to Shoreditch for a California style barbecue menu. Roth will be slow-cooking and grilling over wood all day and will be offering grilled salads, oak-plank salmon, chicken, lamb and beef tasting bites throughout the day – the perfect partner to those Essential California Wines.
Justine McGovern, Brand Director for California Wine Institute added: “The Yard in Shoreditch will be transformed from a blank canvas to a hub of all things California, we have a commissioned a California style mural, Californian cuisine, and of course the ultimate Eagles cover band to create the laid-back California mood.”
The second major tasting, Collectible California, will focus on wines retailing over £50 and will be hosted at the US Embassy in London, along with a private client dinner on 26 September.
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