Harrow: Franciacorta is good for the waistline

Franciacorta producers have a golden opportunity to target health conscious consumers due to the sparkler’s naturally low sugar levels, according to the region’s ambassador, Tom Harrow.

Franciacorta amassador, Tom Harrow, says the low dosage sparkler is good for the waistline

Speaking at a lunch in London to mark the appointment of Silvano Brescianini as the new president of the Franciacorta consortium, Harrow told attendees:

“Franciacorta is good for the waistline, as producers are able to achieve a natural sugar balance in their grapes, which allows them to make sparkling wines with a demonstrably lower than average dosage compared to other sparkling wines.

“Prosecco has opened the eyes of British consumers to interesting sparkling wines outside of Champagne.

“The dry and fresh style of Franciacorta is appealing to a new generation of drinkers, as it its lower dosage. It’s a very modern wine with a rich tradition. We need to take consumers on the next stage of their wine journey after Prosecco.”

During the lunch Brescianini revealed that Switzerland is the number one export market for Franciacorta, having recently overtaken former top market Japan.

“We’re about to give our wines a big push in Hong Kong and Canada but we’ve had problems with frost so our last few harvests have been shorter. In 2017 we suffered our first frost in 65 years.

“We produce an average of 18 million bottles a year. The maximum production we could grow to would be 20m bottles but we’d need a perfect vintage for that.

“We’re a small region formed of 18 villages and around 100 producers, so we’re never going to be able to increase our production by a lot,” he said.

Rather than ramping up production, Brescianini is keen to grow Franciacorta’s global presence in top restaurants and retail outlets. “The more important thing is to get our wines known in key markets around the world. We’ve only recently begun exporting our wines outside of Italy,” he said.

As to whether the astonishing success of Prosecco has helped or hindered Franciacorta, Brescianini believes it serves as a stepping stone to higher-end Italian fizz.

“Wine consumption in Europe is falling year-on-year, but Prosecco is helping a younger generation to engage with wine and get into the category. Prosecco’s young and fresh style is bringing new people to wine who were never going to come to the category via a 20-year-old Barolo,” he said.

“The Franciacorta name is not easy for non-Italian speakers to understand, but it’s our name and our history, so we won’t be changing it. The only solution is to educate consumers about the history of our region,” he added.

Leave your reply

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.