Are we heading for a Provence rosé shortage?

After two small harvests, grape prices in Provence have more than doubled over the past two years and one producer has hinted at a possible Provence rosé shortage this summer.

After two short harvests one Provence producer has hinted at the possibility of a rosé shortage this summer

Speaking to the drinks business during Vinexpo Bordeaux earlier this month, Philippe Marion, sales and marketing director of Barton & Guestier, said:

“The hardest aspect of making rosé in Provence at the moment is getting hold of the right grapes – availability is a big issue this year.

“There is high demand for grapes and over the last two years we’ve had a couple of low crops in Provence, so grape supply is an issue and grape prices have increased off the back of it.

“Grape prices in Provence have more than doubled over the space of two years – Grenache, Syrah and Cinsualt from Provence all sell for around the same price. Everyone is putting their wine prices up in Provence after two short harvests.

The pale pink Provence rosé style is being emulated the world over

“Those price increases are being passed on to the consumer and rosés that used to be priced at around US$12.99 are now selling on the shelves for $18, but we’re finding that some people don’t trust the quality of rosés under $US20.”

Barton & Guestier’s winemaker, Laurent Prada, told db that he welcomed the grape shortage, as it meant there was no danger of being left with too much stock from the previous vintage to sell.

“We actually welcome the current grape shortage in Provence as it means that we’re releasing our Provence rosé stock slowly and carefully.

“It’s important to manage your rosé inventories as it’s a young wine that needs to be sold quickly – you don’t want to flood the market and leave people with stock that they can’t sell – that would be game over,” he said.

“The fragility of rosé could limit its long-term success. It’s a wine that needs to be drunk within a year, so we don’t want to make more than we can sell. In America they want the wine from that year on the shelves in time for Christmas,” he added.

Provence is now facing increasing competition on the rosé front from other French regions such as the Languedoc and Rousssillon, along with the likes of Italy and Spain, all of which are keen to emulate its delicate pale pink style.

“Rosé currently accounts for 10% of our total production, but that figure is growing. It could get to 20% but it’s dangerous to put too much of a focus on one thing,” Prada warned.

“Rosé is enjoying incredible growth in France – in three to four years it will be a bigger category in terms of volume sales in France than white wine,” he added. An in-depth focus on the global success of rosé will appear in the June issue of the drinks business, published in early June.

Leave your reply

Most Recent Stories

Outlander star Sam Heughan gets first UK listing for whisky brand

Sam Heughan, who plays Jamie Fraser in hit TV show Outlander, has joined forces with chef Tom Kitchin whose quartet of Scottish venues will be the first in the UK to house the actor's single malt whisky brand.

More people brewing beer at home as the cost of a pint rises

Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs.

Château d'Yquem and Hedonism Wines to host £7,500 dinner

The world-famous Sauternes producer and boutique wine retailer will be co-hosting an intimate dinner at the Michelin-starred Above at Hide on 21 December, pairing a decadent menu with rare wines, including a 211-year-old vintage.

World Cup offers critical sales uplift for UK hospitality venues

A fifth of consumers intend to visit their local pub specifically to tune in to the Fifa World Cup this year, providing a necessary boost to hospitality venues across the UK.

WLC recommends: Askham Hall, Cumbria

Douglas Blyde visits the medieval family home of the Earls of Lonsdale in Cumbria. There he explores the country houses and its "incredible cellar", containing the likes of Cos d’Estournel 1893 and Lafite 1994, and samples head chef Richard Swale's locally-sourced menu, including red deer tartare with truffle egg yolk. Taken from this year's Wine List Confidential guide, available to buy now.

Most Recent Stories

Outlander star Sam Heughan gets first UK listing for whisky brand

Sam Heughan, who plays Jamie Fraser in hit TV show Outlander, has joined forces with chef Tom Kitchin whose quartet of Scottish venues will be the first in the UK to house the actor's single malt whisky brand.

More people brewing beer at home as the cost of a pint rises

Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs.

Château d'Yquem and Hedonism Wines to host £7,500 dinner

The world-famous Sauternes producer and boutique wine retailer will be co-hosting an intimate dinner at the Michelin-starred Above at Hide on 21 December, pairing a decadent menu with rare wines, including a 211-year-old vintage.

World Cup offers critical sales uplift for UK hospitality venues

A fifth of consumers intend to visit their local pub specifically to tune in to the Fifa World Cup this year, providing a necessary boost to hospitality venues across the UK.

WLC recommends: Askham Hall, Cumbria

Douglas Blyde visits the medieval family home of the Earls of Lonsdale in Cumbria. There he explores the country houses and its "incredible cellar", containing the likes of Cos d’Estournel 1893 and Lafite 1994, and samples head chef Richard Swale's locally-sourced menu, including red deer tartare with truffle egg yolk. Taken from this year's Wine List Confidential guide, available to buy now.