Jason Atherton opens bar at Victoria Palace Theatre

Chef and restaurateur Jason Atherton has joined forces with London’s Victoria Palace Theatre to launch his first bar called Pavlova’s.

Named in homage to the famous Russian ballerina whose golden statue stands on top of the theatre, the bar is open all day for both theatre-goers and non-ticket holders.

Atherton said: “I’m delighted to be launching Pavlova’s in Victoria’s bustling theatre district in partnership with Sir Cameron Mackintosh. The Victoria Palace Theatre is a stunning building and we’re honoured to now be a part of its longstanding history.”

The 20-cover bar offers coffee and croissants in the morning with a selection of charcuterie, cheeses, paninis and other snacks available for lunch and dinner.

Created by group bar manager at Social Company, Jay Doy, Pavlova’s drinks list has a gin focus offering more than 38 types from a ‘hidden’ gin cupboard.  Cocktails include The Dying Swan consisting of gin, elderflower, citrus, cucumber and herbs, served in a musical box.

Closing its Social Wine and Tapas restaurant earlier this month and re-branding its Mayfair bistro Little Social as No.5 Social in May, the launch of Palova’s has come during a period of change for Jason Atherton’s Social Company restaurant group.

With the Social Company currently operating 15 restaurants worldwide, Atherton will also oversee the restaurants at The Biltmore Hotel on Grosvenor Square from this summer.

Owner of The Victoria Palace Theatre, which is currently hosting musical hit Hamilton, Sir Cameron Mackintosh said: “When I restored and extended the Victoria Palace Theatre, I planned to open part of the building as a bar available to the general public, not just theatregoers.

“I wanted to partner with one of London’s most brilliant restaurateurs – and to my mind Jason Atherton is top of the bill, so I was thrilled when Jason enthusiastically agreed to create Pavlova’s.”

Launched on 21 June, Pavlova’s is now open.

Leave your reply

Most Recent Stories

Environmental activists target Salt Bae's London restaurant

The Knightsbridge outpost of Nusret Gökçe, known to the world as 'Salt Bae', was targeted by activists from campaign group Animal Rebellion who called for the restaurant famous for its gold-covered steaks to serve sustainably-sourced ingredients.

Four in five bars to increase range of no and low alcohol drinks

More than 80% of bars plan to capitalise on a healthy drinking trend among consumers by increasing their range of no and low alcohol drinks in 2023, new research shows.

Jumilla sets its sights on gourmet chefs in 2023

DO Jumilla has conducted an intensive study into the huge pairing potential of wine from this Spanish region with fine cuisine, and is hitting up the world's top chefs with its findings.

Maru in Mayfair appoints Vitalijus Salagubas as new sommelier

Mayfair omakase restaurant Maru has announced the appointment of Vitalijus Salagubas as general manager and sommelier.

Unfiltered: Natalia Ribbe

Natalia Ribbe, who runs Margate wine bar and shop Sète, speaks to Douglas Blyde about bad pairings, how to find value on a wine list, and whether she's ever had to break up a fight between customers.

Most Recent Stories

Environmental activists target Salt Bae's London restaurant

The Knightsbridge outpost of Nusret Gökçe, known to the world as 'Salt Bae', was targeted by activists from campaign group Animal Rebellion who called for the restaurant famous for its gold-covered steaks to serve sustainably-sourced ingredients.

Four in five bars to increase range of no and low alcohol drinks

More than 80% of bars plan to capitalise on a healthy drinking trend among consumers by increasing their range of no and low alcohol drinks in 2023, new research shows.

Jumilla sets its sights on gourmet chefs in 2023

DO Jumilla has conducted an intensive study into the huge pairing potential of wine from this Spanish region with fine cuisine, and is hitting up the world's top chefs with its findings.

Maru in Mayfair appoints Vitalijus Salagubas as new sommelier

Mayfair omakase restaurant Maru has announced the appointment of Vitalijus Salagubas as general manager and sommelier.

Unfiltered: Natalia Ribbe

Natalia Ribbe, who runs Margate wine bar and shop Sète, speaks to Douglas Blyde about bad pairings, how to find value on a wine list, and whether she's ever had to break up a fight between customers.