The Conseil Interprofessionnel du Vin de Bordeaux has named Bernard Farges as its new president after its general assembly this Monday.
Farges, a vine-grower, will take over from incumbent Allan Sichel, a négociant, whose three-year term at the head of the Bordeaux Wine Council is coming to a close.
Farges runs a co-operative in Mauriac in Entre-Deux-Mers and was previously president of the CIVB from 2013-2016.
He has also been chairman of the Union of AOC Bordeaux and Bordeaux Supérieur and is currently president of the National Confederation of producers of Appellations of Controlled Origin wine and spirits (CNAOC) and European Federation of Origin Wines (EFOW).
He commented: “The priority during my term will be implementing the trade’s strategic plan, Bordeaux Ambition 2025: the commitment to a collective CSR approach, guiding the trade economically, and reinforcing the Bordeaux brand, by going and showing all the markets, whether near or far, the diversity of the men and women who make Bordeaux what it is, like the diversity of our wines. The human factor has to be at the heart of our actions.”