Sainsbury’s to open low and no alcohol pop-up pub

Supermarket chain Sainsbury’s plans to launch a pop-up low-alcohol and alcohol-free pub in London this month, called The Clean Vic.

Shining a light on the low and no alcohol drinks category, Sainsbury’s will take over The Old Crown Public House on New Oxford Street for two days.

Serving drinks with a maximum alcohol level of 0.5% ABV, the drinks menu will feature Celtic Soul, a no-alcohol whisky alternative; a selection of alcohol-free beers including Lucky Saint; and low-alcohol wines and mocktails.

According to reports, Sainsbury’s has recorded a 31.8% increase in sales of low and no alcohol products over the past 12 weeks.

Buyer at Sainsbury’s, Anne Cooper, said: “We are seeing a really exciting spike in the no and low alcohol category, which has been growing since 2001.

“With an increasing number of products now available, those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.”

The Clean Vic will also hold a Q&A session with Sober Girl Society’s Millie Gooch alongside a mocktail mixology masterclass and beer tastings.

Open on the 24 and 25 July, entry to the pop-up is priced at £5 including two free drinks and bar snacks.

Leave your reply

Most Recent Stories

Pictures: Brits brave beer gardens despite torrential bank holiday rain

Brave Brits were photographed enjoying a pint or two over the May bank holiday weekend – despite hostile weather conditions including torrential rain and powerful winds on the coldest May Day on record.

Jascots converts e-commerce arm into a new private members club

Jascots wine merchant is converting the e-commerce operation it launched during lockdown into a new private members club, as restaurants reopen on 17 May.

CMS offering 100 scholarships for online sommelier course

The Court of Master Sommeliers, Americas has launched an online Introductory Sommelier Course and exam designed to create more inclusivity in wine education.

Jason Atherton to open Harrods Social in Knightsbridge

Michelin-starred chef Jason Atherton is to open Harrods Social within the luxury department store in Knightsbridge when indoor dining begins again on 17 May.

Three star restaurant Eleven Madison Park to go vegan

Proving he’s unafraid of taking big risks, chef Daniel Humm is to turn his three-Michelin-starred New York restaurant Eleven Madison Park into a vegan venue.

Most Recent Stories

Pictures: Brits brave beer gardens despite torrential bank holiday rain

Brave Brits were photographed enjoying a pint or two over the May bank holiday weekend – despite hostile weather conditions including torrential rain and powerful winds on the coldest May Day on record.

Jascots converts e-commerce arm into a new private members club

Jascots wine merchant is converting the e-commerce operation it launched during lockdown into a new private members club, as restaurants reopen on 17 May.

CMS offering 100 scholarships for online sommelier course

The Court of Master Sommeliers, Americas has launched an online Introductory Sommelier Course and exam designed to create more inclusivity in wine education.

Jason Atherton to open Harrods Social in Knightsbridge

Michelin-starred chef Jason Atherton is to open Harrods Social within the luxury department store in Knightsbridge when indoor dining begins again on 17 May.

Three star restaurant Eleven Madison Park to go vegan

Proving he’s unafraid of taking big risks, chef Daniel Humm is to turn his three-Michelin-starred New York restaurant Eleven Madison Park into a vegan venue.