TWE launches multi-country brand in the UK

Treasury Wine Estates has launched its multiple-country brand ‘Squealing Pig’ – featuring wines from France, Italy, Argentina and Australia – into the UK.

The brand includes six wines in total, featuring classic varieties from well-known Old and New World regions.

The brand was first created back in 2010 and, says TWE, has been a “runaway success around the world”. In Australia it is the number one bottled wine brand by value and second by volume.

“Squealing Pig is a unique proposition from TWE” said Kirstie McCosh, European marketing director at brand owner Treasury Wine Estates.

“It is one of our first multi country of origin brands and highlights our ability to source quality wines from across the globe. This is not only important in the current climate, but is also key when it comes to engaging our target consumer who demands ever more choice.

“With Squealing Pig we are giving consumers something new and exciting – the chance to easily explore different wine varietals from different countries all under one trusted brand, a unique brand personality which already resonates with consumers across the pond, and industry-leading AR technology. We are really excited to see how this market responds to it.”

It is not the first time that TWE has worked with a multi-country spanning brand as it introduced a South African range to longstanding Australian brand Lindeman’s portfolio many years ago.

The full Squealing Pig range includes:

Squealing Pig Sauvignon Blanc, Marlborough, New Zealand

Squealing Pig Chardonnay, Padthaway, Australia

Squealing Pig Malbec, Mendoza, Argentina

Squealing Pig Primitivo, Puglia, Italy

Squealing Pig Picpoul de Pinet, France

Squealing Pig Grenache Syrah Carignan, Languedoc, France

The Sauvignon Blanc and Chardonnay will be available in-store and online at Morrisons, Amazon, Bestway Wholesale, Bestway Retail and Parfetts from this month with an RRP of £10.

Leave your reply

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.