Eurostar launches ‘press for Champagne’ button

Diner deluxe Bob Bob Ricard pioneered the ‘press for Champagne’ concept and now the Eurostar is following suit with a button of its own to mark its 25th birthday.

The Eurostar turns 25 this November. To celebrate, certain services are giving away free Champagne

The speedy train service is trialling a ‘press for Champagne’ button from today on certain routes to mark 100 days until its 25thanniversary.

A free glass of Champers will be served to the first 25 passengers on selected trains who use the button, which will be available on Eurostar’s smartphone app on Tuesday 6 August then every Friday for the rest of the month.

Services offering the ‘press for Champagne’ feature include the 5.01pm departure from London to Paris; the 5.13pm departure from Paris to London; and the 5.16pm departure from London to Brussels, Rotterdam and Amsterdam.

The first Eurostar train left London for Paris on November 14 1994. Since then its popularity has blossomed – 11 million passengers travelled in the Eurostar last year.

“For 25 years Eurostar has provided customers with a fast and enjoyable way to travel. We’re trialling a ‘press for Champagne’ button this summer to offer travellers a chance to join in the celebrations and make their trip even more special,” said Eurostar’s chief customer officer, Marc Noaro.

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