Sarah Jessica Parker’s wine brand revealed

The first bottles of Marlborough Sauvignon from American actress Sarah Jessica Parker’s new wine range – Invivo X – will go on sale in the US this September.

Sarah Jessica Parker’s new wine brand is called ‘Invivo X’

As reported by Wine Spectator, Parker’s 2019 New Zealand Sauvignon Blanc will go on sale in 18 US states and eight countries on 18 September.

The pared down white label features a hand-drawn teal blue ‘X’ in the centre inspired by a kiss sign off in a letter. Parker designed the label and used the same trendy teal as one of her favourite pairs of shoes in her SJP by Sarah Jessica Parker shoe collection.

db first reported the news of SJP’s wine range back in February. The wines are being made in collaboration with dynamic New Zealand brand Invivo, founded by Rob Cameron and Tim Lightbourne.

Parker chose the blend of her NZ Sauvignon with Rob Cameron and Tim Lightbourne of Invivo

Rather than simply putting her name on the label, Parker is involved in all aspects of the creation of the wines, from the label design to choosing the final blend. She is also a shareholder in the company.

She recently met with Lightbourne and Cameron in New York to select the final blend for her 2019 Marlborough Sauvignon.

“I’ve never done anything where I’ve just put my name on it and walked away. It’s just not the way I’ve conducted my business,” Parker told Wine Spectator.

“If I’m not going to drink it and believe in it, if I’m not going to wear my own shoes, then who am I to ask anyone to drink it or wear my shoes?” she added.

The second release from her Invivo X brand will be a rosé from Southern France, which is due to hit shelves in the US next spring.

“The rosé category is also on fire, so we wanted to do a rosé, which will likely from Provence as SJP loves Provence rosé and that’s what’s popular. We’re talking to a few Provence producers at the moment,” Cameron told dbin March.

Parker developed a passion for wine during travels through Italy, France and Greece while filming on location.

“I have always thought of myself as a Chardonnay drinker, and I think I used to feel like that slightly exposed myself as not a very complex a person. But I’ve had some incredible, really beautiful Chardonnays,” she told Wine Spectator.

Might this mean her third release could be a California Chardonnay? We’ll have to wait and see…

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