Most Wanted Wines is collaborating with UK salon chain Toni & Guy this month, offering complimentary cans to customers in a handful of popular sites.
Customers will be able to enjoy a can of either Pinot Grigio Fizz or Pink Pinot Grigio Fizz at some of Toni & Guy’s most popular salons, London’s Angel, Baker St, and Canary Wharf sites, as well as those in Cheltenham and Teddington.
Most Wanted, which is owned by Off-Piste Wines, first launched its canned wines in the UK 2017, making it one of the first wine brands to shift away from glass bottles.
According to Nielsen data, canned wines are now worth £2.4m in the UK off-trade.
Off-Piste Wines’ Marketing Manager Rachel Osborne said: “We are so excited to be working with TONI&GUY and sampling the Most Wanted Pinot Grigio Fizz cans in salons.
“There is a great synergy between the two brands and the Fizz cans are a perfect fit for the salon environment. This opportunity complements our existing sampling activity and allows the consumer a much richer experience of both brands.’