French company launches £148 sparkling Brexit wine with 24ct gold flakes

Paris-based luxury goods company Gold Emotion has launched two sparkling wines inspired by Brexit, each containing 24ct gold flakes and emblazoned with the slogan “Brexit, we made history”.

The £148 rosé variant.

Available in both a white and a rosé variant, the limited-edition bottles of fizz are currently available online for €155 (£138) and €166 (£148) respectively.

Both bottles are individually numbered and engraved with the edition number. The white version is made with 100% Chardonnay while the rosé is made with 100% Pinot Noir grapes.

The sparklers come packaged in individual boxes and are available for free delivery to the UK.

According to the company’s website, the wines are being marketed as the ideal toast for “Brexit day celebration”.

Olivier Pocholuk, events consultant at Gold Emotion, told the drinks business that the aim was to provide Brits with “not only the possibility to celebrate Brexit” but also something to commemorate “something politically huge and a milestone in British history”.

He added: “I would not be surprised if British citizens celebrate with 24 Pure Gold Brut/Rosé over Christmas once the UK leaves the EU on 31 October.”

Since releasing the wines last week, Pocholuk said that requests had been coming in, not only from the UK but also “UK expats as well”. He said that a French businessman had asked for some bottles for his British clients in an attempt to inject some humour into proceedings.

The wines are made via the traditional method, with the gold flakes added during disgorgement.

“Some customers buy our bottles and keep them as pieces of art. This is something unique, like Brexit,” he added.

Gold Emotion produces a range of products with the tag line ‘drink gold, eat gold, be gold’. The company also hosts events and private parties where guests are served gold flecked fizz served with dishes containing edible gold leaf.

UK prime minister Boris Johnson has vowed to leave the EU come what may on 31 October. However, the law states that he must request an extension to withdrawal negotiations unless he can get a majority of MPs to agree to a no-deal by 19 October. Brexit deal negotiations remain ongoing.

Brexit has proved one of the most divisive issues in the UK in modern times. In September, the CEO of the Wine and Spirit Trade Association, Miles Beale, has said that the October deadline for the UK’s break from the European Union “could not be worse,” for wine businesses, adding that the government “doesn’t understand the value” of the drinks sector.

The trade association also warned that a no-deal Brexit could cost the industry millions of pounds after the UK government was reported to be backtracking on an agreement concerning costly paperwork on wine imports and exports to and from the EU.

Meanwhile, it was also announced that duty free purchasing on alcohol and cigarettes will return to the UK if it leaves the EU without a deal this month. 

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