Amazon quietly rolls out an own brand wine range

Ecommerce giant Amazon has quietly rolled out an own brand range of “affordable” wines, called Compass Road, which launched in Germany earlier this month.

The six wines comprise a Pinot Grigio, a Merlot, Chardonnay, Grenache Rosé, Dornfelder and Riesling, which are available to Amazon Prime members and retail for 19.99 euros for all six lines.

The company said the offer will be expanded over time, and follows the company’s first foray into own-label spirits, which launched last month with Tovess Gin.

Amazon has a somewhat checkered relationship with wine, having tried to establish wine retail three times since investing around $30 million in a failed wine venture with Wineshopper.com. It plugged the plug on a wine-selling site prior to launch in 2009, and later launched Amazon Wine as a marketplace for wineries in 2012.

However, in October 2017 it announced it would axe its dedicated wine marketing arm, Amazon Wine, in the US, only three months after launching its first exclusive range of wines, made by King Vintners. It said it would step up its wine retailing through other outlets instead, such as its Amazon Fresh and Prime Now  channels, as well as through Whole Foods Markets, which it acquired in June 2017

Earlier this year, the Californian liquor authority dropped an investigation into a potential breach of the online giant’s liquor licence for its “secret” wine shop in LA, following an expose by Wine-Searcher. The retailer has a number of licences for first bricks and mortar shops solely selling liquor, LA and in San Francisco, which enable it to offer booze delivery to local Amazon Prime Now customers.

Other ventures Amazon has undertaken include a sommelier service, giving customers expert wine advice over the phone.

Leave your reply

Most Recent Stories

Amuse-bouches: The latest restaurant news bites

In restaurant news: a High Court hospitality case against the government gets expedited, UK restaurant chain Six by Nico is accused of staff mistreatment, and chef Skye Gyngell opens a farm shop.  

New online grower Champagne retailer and wine club targets growth

Sip Champagnes, a new online retailer and wine club championing grower and small-scale Champagne producers, wants to target the UK on-trade and expand into Europe.

HK bar industry agrees to government proposal in exchange for reopening

The Hong Kong bar industry has agreed to accept the proposal from the government to ask patrons to keep their masks on and use a straw to drink alcohol if it will mean venues can reopen. 

Italian restaurant targeted by US sanctions in case of mistaken identity

An Italian restaurant found itself at the mercy of one of former US President Donald Trump's last sanctions after it was wrongly identified as being linked to a Venezuelan oil trafficker. 

California Wine Institute launches food and wine competition

The California Wine Institute has launched a new competition this month called Cook with California, which aims to show how well wines from the US state pair with British produce. 

Most Recent Stories

Amuse-bouches: The latest restaurant news bites

In restaurant news: a High Court hospitality case against the government gets expedited, UK restaurant chain Six by Nico is accused of staff mistreatment, and chef Skye Gyngell opens a farm shop.  

New online grower Champagne retailer and wine club targets growth

Sip Champagnes, a new online retailer and wine club championing grower and small-scale Champagne producers, wants to target the UK on-trade and expand into Europe.

HK bar industry agrees to government proposal in exchange for reopening

The Hong Kong bar industry has agreed to accept the proposal from the government to ask patrons to keep their masks on and use a straw to drink alcohol if it will mean venues can reopen. 

Italian restaurant targeted by US sanctions in case of mistaken identity

An Italian restaurant found itself at the mercy of one of former US President Donald Trump's last sanctions after it was wrongly identified as being linked to a Venezuelan oil trafficker. 

California Wine Institute launches food and wine competition

The California Wine Institute has launched a new competition this month called Cook with California, which aims to show how well wines from the US state pair with British produce.