Nielsen launches restaurant tracking tool in US

Nielsen CGA, the on-trade arm of the data analytics firm, has launched a tool that will allow restaurants in the US to track their weekly performance against their local market.

Called RestauranTrak, the free tool is an industry first designed to help level the analytic playing field within the US restaurant scene.

The launch of RestauranTrak will begin in 44 American markets, including major cities like New York, Chicago and Los Angeles.

“Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis,” a Nielsen spokesperson said.

The restaurant tracker tool will be available in major US cities like LA

A collaboration between Nielsen CGA, Emerging and Omnivore, the tool will provide a comprehensive analysis of food and alcohol consumption in the US on-trade.

“The on-trade has never been more competitive, and the margin of success is narrower than ever.

“We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, senior vice president of Nielsen CGA.

“We are proud to be the first to bring this unbiased and unaffiliated tool to the marketplace for free.

“As the US bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, helping food service players make the best operational decisions for their staff, customers and investors,” Elliott added.

Over the past few years Nielsen has grown its presence in the on-trade. The firm has operations in over 100 countries, covering over 90% of the world’s population. Nielsen CGA offers leading drink brands, distributors and retailers a host of unique measurement and analytic tools.

Leave your reply

Most Recent Stories

US on-trade "roars back to life” as 98% of the channel now open for business

The US on-trade has “roared back to life”, and is even seeing growth compared to the same period in 2019, according to the latest stats from CGA.

10 WLC restaurants to head to when indoor dining reopens

With 97 of the 100 restaurants in our latest Wine List Confidential guide set to reopen on Monday, WLC’s author, Douglas Blyde, reveals the 10 venues he’s most looking forward to visiting.

What’s the best wine to have with steak?

So, you love wine, and you love steak, but you’re not sure what bottle would go best with your t-bone? Then read on for our top 10 suggestions, from a Californian Cab to a Greek red, and a French rosé.

How Oliver Christie swapped the restaurant floor for the cellar door

With restaurants shuttered during lockdown, several sommeliers reconsidered their calling. Oliver Christie was already considering leaving the floor of Shoreditch’s Clove Club before Covid entered the lexicon, so he could get closer to the raw components of wine. Six months into his new life in Alba, he talks to Douglas Blyde about his journey so far.

People are sneaking booze into bars in hand sanitiser bottles and it's sparked a debate

After many people online shared videos of themselves sneaking extra booze into bars and pubs using hand sanitiser bottles, a debate has raged online. 

Most Recent Stories

US on-trade "roars back to life” as 98% of the channel now open for business

The US on-trade has “roared back to life”, and is even seeing growth compared to the same period in 2019, according to the latest stats from CGA.

10 WLC restaurants to head to when indoor dining reopens

With 97 of the 100 restaurants in our latest Wine List Confidential guide set to reopen on Monday, WLC’s author, Douglas Blyde, reveals the 10 venues he’s most looking forward to visiting.

What’s the best wine to have with steak?

So, you love wine, and you love steak, but you’re not sure what bottle would go best with your t-bone? Then read on for our top 10 suggestions, from a Californian Cab to a Greek red, and a French rosé.

How Oliver Christie swapped the restaurant floor for the cellar door

With restaurants shuttered during lockdown, several sommeliers reconsidered their calling. Oliver Christie was already considering leaving the floor of Shoreditch’s Clove Club before Covid entered the lexicon, so he could get closer to the raw components of wine. Six months into his new life in Alba, he talks to Douglas Blyde about his journey so far.

People are sneaking booze into bars in hand sanitiser bottles and it's sparked a debate

After many people online shared videos of themselves sneaking extra booze into bars and pubs using hand sanitiser bottles, a debate has raged online.