Majestic announces festive sales boost

UK wine retailer Majestic has said that its sales in the final quarter of last year were given a major fillip by the company’s largest ever day of trading on 23 December.

Sales in Q3 were up 4.3% like-for-like, with increased sales of English wines, Crémant and spiced rums leading the way.

Majestic said that “a renewed focus on in-store experience”, “a revamped product range” and “returning loyal customers” helped drive the buoyant festive sales period.

Volume growth was particularly concentrated in spirits with sales of rum up 24% and brandy up 33% while in wines English wine sales rose 9%, Champagne 11% and Crémant 32%. Sales were such that on 23 December, the company apparently experienced its largest ever day of trade in its 40-year history.

New chief executive John Colley said: “What this result shows is that a strategy built around bricks, clicks and flicks can be a success in 2020 and beyond. We know in Majestic we have all the ingredients for a successful company, and our customers clearly responded well to the news we’d be keeping stores open – right across the country. Backed up by an exciting range, with plenty of new arrivals and relisted customer favourites, we’ve pulled out an impressive performance.

“The work now begins on building a future which takes the historic strengths of Majestic; our brilliant people, physical presence and trend-leading range – and turn that into long term growth for our suppliers and staff.”

Leave your reply

Most Recent Stories

New Casamigos rooftop cocktail terrace opens in London’s Chelsea 

A new Casamigos Terrace is set to open on the rooftop at Cuban-inspired club Embargo Republica in the heart of London’s Chelsea.

Emirates Airlines now offers unlimited caviar paired with Dom Pérignon champagne in first class

Even as carriers scramble to deal with unprecedented supply and demand issues, Dubai-based Emirates Airlines is undertaking a US$2 billion overhaul of its in-flight experience with the ultimate perk for first class passengers: unlimited caviar paired with Dom Pérignon Champagne.

New limited edition cocktails launch for Milan Fashion Week

Two new limited edition cocktails are set to launch at Hotel Principe di Savoia to celebrate Milan Fashion Week.

2023 Le Taittinger International Culinary Prize opens for entries

The 55th edition of Le Taittinger International Culinary Prize, named in honour of Champagne house founder Pierre Taittinger, is now open for entries.

On-trade drinks sales up 4% on pre-pandemic figures

The drinks trade is showing positive signs of recovery after the last two years, as average sales by value in pubs, bars and restaurants across Britain were up 4% in the week to 6 August compared to 2019.

Most Recent Stories

New Casamigos rooftop cocktail terrace opens in London’s Chelsea 

A new Casamigos Terrace is set to open on the rooftop at Cuban-inspired club Embargo Republica in the heart of London’s Chelsea.

Emirates Airlines now offers unlimited caviar paired with Dom Pérignon champagne in first class

Even as carriers scramble to deal with unprecedented supply and demand issues, Dubai-based Emirates Airlines is undertaking a US$2 billion overhaul of its in-flight experience with the ultimate perk for first class passengers: unlimited caviar paired with Dom Pérignon Champagne.

New limited edition cocktails launch for Milan Fashion Week

Two new limited edition cocktails are set to launch at Hotel Principe di Savoia to celebrate Milan Fashion Week.

2023 Le Taittinger International Culinary Prize opens for entries

The 55th edition of Le Taittinger International Culinary Prize, named in honour of Champagne house founder Pierre Taittinger, is now open for entries.

On-trade drinks sales up 4% on pre-pandemic figures

The drinks trade is showing positive signs of recovery after the last two years, as average sales by value in pubs, bars and restaurants across Britain were up 4% in the week to 6 August compared to 2019.