Bob Bob Cité announces £75 maximum mark up

City brasserie Bob Bob Cité has announced it has placed a maximum mark up of £75 a bottle (regardless of format size) on all its wines.

The 280 wines and 120 Champagnes on the list in all sizes from bottle to Methuselah (six litres) will be subject to the new mark-up which is to be a permanent feature and not a limited time offer.

The measure has been brought in as part of the venue’s goal to become, “the ultimate destination for drinkers of rare wine and fine Champagne”, the restaurant said in a statement. The restaurant’s policy of sourcing as much as possible ex-château is also a contributing factor, alongside “expert buying and huge capital outlay”.

The impact will be most keenly felt in bottles over £200, with many rare wines on the list becoming available at prices comparable to (and in some cases even below) retail listings.

A bottle of 1947 Château d’Yquem for example – from the restaurants particularly extensive collection – will be listed at £2,880 a bottle when it is listed by fine and rare wine merchant Millesima for £14,723.

For example, some of the old vintages that will be available for less than the same bottle in leading off-trade accounts such as Hedonism Wines or Selfridges, include: 2000 La Landonne from Guigal (£370 per bottle); 1978 Moët & Chandon in magnum (£1,070); 2001 Château d’Yquem (£565); 1966 Yquem (£1,210) and 1928 Yquem (£3,380).

Owner Leonid Shutov said: “My vision for Bob Bob Cité was always that it would be a destination for celebrations and special occasions, yet at prices which would make it accessible to everyone, not just a privileged few.”

“I know that even with the maximum mark-up of £75, the exceptional wines and champagnes on our list are not bottles to drink every day. However when anyone is planning a celebration which includes, for example, a Jeroboam or Methuselah – or simply wants to experience one of the world’s best wines or vintages – my hope is that they will choose Bob Bob Cité in which to do so, safe in the knowledge they are paying an unbeatable price for it.”

Leave your reply

Most Recent Stories

TV chef James Martin launches range of wines

TV celebrity chef James Martin, known for shows such as Saturday Kitchen, is launching his own range of wines into the UK next month.

Where to find the best beers during Cask Ale Week

Beer fans can visit pubs, breweries and beer festivals across the UK this week with a host of events planned to celebrate Cask Ale Week.

Restaurants and bars will soon be banned from keeping staff tips

Business Secretary Kwasi Kwarteng is expected to announce plans this week to ensure that pub, restaurant and cafe workers are entitled to keep 100% of customer tips.

First Dates bartender Merlin Griffiths reveals bowel cancer diagnosis

Popular First Dates star Merlin Griffiths, who appears as a bartender on the much-loved show, has revealed that he has been diagnosed with stage three bowel cancer.

Pizza company launches pizza using spent grains from beer production

A Yorkshire pizza company has launched a pizza that uses spent grains from beer production to make a 'healthier' and more nutritious products. 

Most Recent Stories

TV chef James Martin launches range of wines

TV celebrity chef James Martin, known for shows such as Saturday Kitchen, is launching his own range of wines into the UK next month.

Where to find the best beers during Cask Ale Week

Beer fans can visit pubs, breweries and beer festivals across the UK this week with a host of events planned to celebrate Cask Ale Week.

Restaurants and bars will soon be banned from keeping staff tips

Business Secretary Kwasi Kwarteng is expected to announce plans this week to ensure that pub, restaurant and cafe workers are entitled to keep 100% of customer tips.

First Dates bartender Merlin Griffiths reveals bowel cancer diagnosis

Popular First Dates star Merlin Griffiths, who appears as a bartender on the much-loved show, has revealed that he has been diagnosed with stage three bowel cancer.

Pizza company launches pizza using spent grains from beer production

A Yorkshire pizza company has launched a pizza that uses spent grains from beer production to make a 'healthier' and more nutritious products.