The drinks companies supporting the hospitality industry during Covid-19

New Amsterdam Vodka

New Amsterdam Vodka, owned by E&J Gallo, has created a T-shirt with proceeds from sales benefiting bartenders. The t-shirt will be sold on Barstool Sports and money from the sale will be given to the United States Bartenders Guild Foundation’s (USBGF) Covid-19 Relief Campaign.

Britt West, vice president and general manager of spirits for E. & J. Gallo Winery, said: “It was immediately clear to us that in conjunction with Barstool Sports and their enormous e-commerce platform and community reach, we could utilize the t-shirt idea to raise funds for the United States Bartenders Guild Foundation’s Covid-19 Relief Campaign.”

By Phoebe French

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