Berkmann donates 12.5% of consumer sales to hospitality workers

UK agent Berkmann Wine Cellars is giving a proportion of revenues from its direct to consumer wine orders to two charities supporting the hospitality industry during the UK’s coronavirus lockdown.

The online platform, called Help 4 Hospitality, gives consumers access to an exclusive range of wine. The initiative enables Berkmann to sell wine direct to consumers during a time of restricted supply, while also supporting hospitality businesses that have been forced to close to slow the spread of coronavirus.

Any hospitality outlet that joins the scheme will be given a voucher code to share with their mailing list. When placing an order using this code the recipient receive a 5% discount, and Berkmann will donate 12.5% of the order value to the outlet in question.

The donation could also be split between two charities: The Drinks Trust and Hospitality Action.

The news comes after many agencies and importers have switched to selling directly to consumers in an effort to keep their sales ticking over while bars and restaurants aren’t able to open.

Rupert Berkmann, CEO of Berkmann Wine Cellars, said: “The hospitality industry, Berkmann’s invaluable partner for the last 56 years, is suffering immeasurably during this shutdown. At the same time, we are hearing numerous reports of consumers struggling to obtain the wines they want because of the pressure on retailers. We have great wine, and we have the infrastructure to deliver it, while being able to generate some much-needed support for our partners in the trade.”

Alex Hunt MW, Berkmann’s Purchasing Director, said the agent has “crafted a really exciting, eclectic range of wines” to drive the campaign

“From high quality favourites like Prosecco, Pinot Grigio and Malbec to some rarities from our Fine Wine cellar we are covering a multitude of occasions, and with the wines spanning fifteen countries of origin, a broad mix of styles too. There are also three pre-selected mixed cases, allowing people to sample Berkmann’s portfolio at an especially attractive price.”

The Help 4 Hospitality shop can be found here.

Leave your reply

Most Recent Stories

Amuse-bouches: The latest restaurant news bites

In restaurant news: the UK restaurant market is expected to grow by almost a third this year, a report finds test and trace data from restaurants was barely used, and restaurants in Texas reopen at full capacity. 

Liquid Icons launches The Golden Vines Awards

Liquid Icons, founded by the late, great Gerard Basset OBE MW MS and Lewis Chester DipWSET, has announced the launch of The Golden Vines Awards, which will raise funds for, and promote, diversity and inclusion in the industry.

English wine industry plans digital campaign and hospitality fundraiser

Building on the success of a similar event last year, Jacob Leadley, CEO of Hampshire winery Black Chalk, and industry body WineGB are to launch the Big English Wine Easter campaign.

Hong Kong Tourism Board to boost local hospitality

Hong Kong Tourism Board (HKTB) announced its new year work plan, setting out a series of flexible strategies to prepare for the return of tourists and continue support for the local hospitality industry.

Lease terminated on Covid-hit Hong Kong restaurant

Mr. Ming’s Chinese Dining, a restaurant in Hong Kong that has reported a cluster outbreak of Covid-19 recently, has had its lease terminated by its landlord, the K11 Musea shopping mall.

Most Recent Stories

Amuse-bouches: The latest restaurant news bites

In restaurant news: the UK restaurant market is expected to grow by almost a third this year, a report finds test and trace data from restaurants was barely used, and restaurants in Texas reopen at full capacity. 

Liquid Icons launches The Golden Vines Awards

Liquid Icons, founded by the late, great Gerard Basset OBE MW MS and Lewis Chester DipWSET, has announced the launch of The Golden Vines Awards, which will raise funds for, and promote, diversity and inclusion in the industry.

English wine industry plans digital campaign and hospitality fundraiser

Building on the success of a similar event last year, Jacob Leadley, CEO of Hampshire winery Black Chalk, and industry body WineGB are to launch the Big English Wine Easter campaign.

Hong Kong Tourism Board to boost local hospitality

Hong Kong Tourism Board (HKTB) announced its new year work plan, setting out a series of flexible strategies to prepare for the return of tourists and continue support for the local hospitality industry.

Lease terminated on Covid-hit Hong Kong restaurant

Mr. Ming’s Chinese Dining, a restaurant in Hong Kong that has reported a cluster outbreak of Covid-19 recently, has had its lease terminated by its landlord, the K11 Musea shopping mall.