Berkmann donates 12.5% of consumer sales to hospitality workers

UK agent Berkmann Wine Cellars is giving a proportion of revenues from its direct to consumer wine orders to two charities supporting the hospitality industry during the UK’s coronavirus lockdown.

The online platform, called Help 4 Hospitality, gives consumers access to an exclusive range of wine. The initiative enables Berkmann to sell wine direct to consumers during a time of restricted supply, while also supporting hospitality businesses that have been forced to close to slow the spread of coronavirus.

Any hospitality outlet that joins the scheme will be given a voucher code to share with their mailing list. When placing an order using this code the recipient receive a 5% discount, and Berkmann will donate 12.5% of the order value to the outlet in question.

The donation could also be split between two charities: The Drinks Trust and Hospitality Action.

The news comes after many agencies and importers have switched to selling directly to consumers in an effort to keep their sales ticking over while bars and restaurants aren’t able to open.

Rupert Berkmann, CEO of Berkmann Wine Cellars, said: “The hospitality industry, Berkmann’s invaluable partner for the last 56 years, is suffering immeasurably during this shutdown. At the same time, we are hearing numerous reports of consumers struggling to obtain the wines they want because of the pressure on retailers. We have great wine, and we have the infrastructure to deliver it, while being able to generate some much-needed support for our partners in the trade.”

Alex Hunt MW, Berkmann’s Purchasing Director, said the agent has “crafted a really exciting, eclectic range of wines” to drive the campaign

“From high quality favourites like Prosecco, Pinot Grigio and Malbec to some rarities from our Fine Wine cellar we are covering a multitude of occasions, and with the wines spanning fifteen countries of origin, a broad mix of styles too. There are also three pre-selected mixed cases, allowing people to sample Berkmann’s portfolio at an especially attractive price.”

The Help 4 Hospitality shop can be found here.

Leave your reply

Most Recent Stories

Ketchup cocktail, anyone? Why bartenders are embracing alternative flavours

From Vegemite to Wagyu beef, are bartenders taking cocktail ingredients too far? Eloise Feilden finds out.

Patrick Schmitt MW: We don't drink wine just for intoxication

Patrick Schmitt MW explains that looking at only the public health and intoxication issues of alcohol misses one of the main reasons why we drink it.

How stingy are Brits when it comes to tipping?

The vast majority of British people would not pay a 20% tip at a restaurant, but younger diners are significantly more generous than older ones, according to a recent study.

Restaurant director to stand trial on spiking charge

Vikas Nath, director of the company that owns Michelin-starred Mayfair restaurant Benares, has pleaded not guilty to the charge of attempting to spike a woman's drink at a private members’ club in Mayfair.

Quarter of hospitality businesses run out of money

A quarter of hospitality businesses have no reserves and almost a third only have three months' worth of cash according to an alarming new joint survey by the UK's biggest trade associations representing the sector.

Most Recent Stories

Ketchup cocktail, anyone? Why bartenders are embracing alternative flavours

From Vegemite to Wagyu beef, are bartenders taking cocktail ingredients too far? Eloise Feilden finds out.

Patrick Schmitt MW: We don't drink wine just for intoxication

Patrick Schmitt MW explains that looking at only the public health and intoxication issues of alcohol misses one of the main reasons why we drink it.

How stingy are Brits when it comes to tipping?

The vast majority of British people would not pay a 20% tip at a restaurant, but younger diners are significantly more generous than older ones, according to a recent study.

Restaurant director to stand trial on spiking charge

Vikas Nath, director of the company that owns Michelin-starred Mayfair restaurant Benares, has pleaded not guilty to the charge of attempting to spike a woman's drink at a private members’ club in Mayfair.

Quarter of hospitality businesses run out of money

A quarter of hospitality businesses have no reserves and almost a third only have three months' worth of cash according to an alarming new joint survey by the UK's biggest trade associations representing the sector.