Jameson launches platform to support bartenders during Covid-19

Irish whiskey brand Jameson has launched an online platform to support the international bar community during the Covid-19 pandemic.

Jameson’s trade engagement platform, Jameson Hosts, has unveiled the new online initiative which allows members of the bar community to connect, learn and share their experiences during the health crisis.

The online platform will offer bartenders the chance to receive wellbeing support, as well as improve their technical knowledge and collaborate with other members of the sector.

It follows news that the whiskey label had pledged to donate US$500,000 to the United States Bartenders’ Guild to support members of the on-trade affected by coronavirus.

Jameson Hosts will also be offering “financial compensation” to those creating videos for its platform. These videos will include anything from cocktail masterclasses and wellbeing sessions to career coaching and whiskey tutorials.

The platform is shortly to announce details of a three-day festival at its Midleton Distillery to take place in late 2020 or early 2021. As well as networking opportunities and workshops, attendees will also gain exclusive access to the Old Midleton Distillery and blending lab.

Commenting on the news, Brendan Buckley, international marketing director at Irish Distillers, said: “The global bar community has dedicated its life and career to the service of others. Now, more than ever, this community needs a new place to come together and share inspiring stories, real-world guidance and encouraging words to help each other overcome the challenges they face today and those that lie ahead.

“We hope this will offer both practical and emotional support through this challenging time and we very much look forward to celebrating with all our hosts at Midleton soon.”

Leave your reply

Most Recent Stories

Environmental activists target Salt Bae's London restaurant

The Knightsbridge outpost of Nusret Gökçe, known to the world as 'Salt Bae', was targeted by activists from campaign group Animal Rebellion who called for the restaurant famous for its gold-covered steaks to serve sustainably-sourced ingredients.

Four in five bars to increase range of no and low alcohol drinks

More than 80% of bars plan to capitalise on a healthy drinking trend among consumers by increasing their range of no and low alcohol drinks in 2023, new research shows.

Jumilla sets its sights on gourmet chefs in 2023

DO Jumilla has conducted an intensive study into the huge pairing potential of wine from this Spanish region with fine cuisine, and is hitting up the world's top chefs with its findings.

Maru in Mayfair appoints Vitalijus Salagubas as new sommelier

Mayfair omakase restaurant Maru has announced the appointment of Vitalijus Salagubas as general manager and sommelier.

Unfiltered: Natalia Ribbe

Natalia Ribbe, who runs Margate wine bar and shop Sète, speaks to Douglas Blyde about bad pairings, how to find value on a wine list, and whether she's ever had to break up a fight between customers.

Most Recent Stories

Environmental activists target Salt Bae's London restaurant

The Knightsbridge outpost of Nusret Gökçe, known to the world as 'Salt Bae', was targeted by activists from campaign group Animal Rebellion who called for the restaurant famous for its gold-covered steaks to serve sustainably-sourced ingredients.

Four in five bars to increase range of no and low alcohol drinks

More than 80% of bars plan to capitalise on a healthy drinking trend among consumers by increasing their range of no and low alcohol drinks in 2023, new research shows.

Jumilla sets its sights on gourmet chefs in 2023

DO Jumilla has conducted an intensive study into the huge pairing potential of wine from this Spanish region with fine cuisine, and is hitting up the world's top chefs with its findings.

Maru in Mayfair appoints Vitalijus Salagubas as new sommelier

Mayfair omakase restaurant Maru has announced the appointment of Vitalijus Salagubas as general manager and sommelier.

Unfiltered: Natalia Ribbe

Natalia Ribbe, who runs Margate wine bar and shop Sète, speaks to Douglas Blyde about bad pairings, how to find value on a wine list, and whether she's ever had to break up a fight between customers.