Jameson launches platform to support bartenders during Covid-19

Irish whiskey brand Jameson has launched an online platform to support the international bar community during the Covid-19 pandemic.

Jameson’s trade engagement platform, Jameson Hosts, has unveiled the new online initiative which allows members of the bar community to connect, learn and share their experiences during the health crisis.

The online platform will offer bartenders the chance to receive wellbeing support, as well as improve their technical knowledge and collaborate with other members of the sector.

It follows news that the whiskey label had pledged to donate US$500,000 to the United States Bartenders’ Guild to support members of the on-trade affected by coronavirus.

Jameson Hosts will also be offering “financial compensation” to those creating videos for its platform. These videos will include anything from cocktail masterclasses and wellbeing sessions to career coaching and whiskey tutorials.

The platform is shortly to announce details of a three-day festival at its Midleton Distillery to take place in late 2020 or early 2021. As well as networking opportunities and workshops, attendees will also gain exclusive access to the Old Midleton Distillery and blending lab.

Commenting on the news, Brendan Buckley, international marketing director at Irish Distillers, said: “The global bar community has dedicated its life and career to the service of others. Now, more than ever, this community needs a new place to come together and share inspiring stories, real-world guidance and encouraging words to help each other overcome the challenges they face today and those that lie ahead.

“We hope this will offer both practical and emotional support through this challenging time and we very much look forward to celebrating with all our hosts at Midleton soon.”

Leave your reply

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.