American rocker Jon Bon Jovi is to host a free, livestreamed virtual tasting of his southern French rosé, Hampton Water, and an acoustic concert this Friday.
The event will begin at 6:30pm EST with a pre-show ‘virtual happy hour’ and wine tasting hosted by Live Nation. Prior to the tasting, fans will be able to submit questions for the singer and his son, Jesse Bongiovi, co-owner of Hampton Water, on the brand’s Facebook page.
Those keen to drink the Languedoc rosé in time with the duo can receive a 10% discount on bottles of Hampton Water on Wine.com in a promotion that runs until Friday.
Customers need to use the LIVE10 code on Wine.com to receive the discount – US$1 from every purchase will be donated to chef José Andres’ World Central Kitchen, which is helping to feed communities in need during the pandemic.
“We are proud to have been on the frontlines throughout this pandemic feeding those in need at our New Jersey community restaurants and our Long Island Food bank.
“It’s a natural extension to team up with my son and Hampton Water to benefit World Central Kitchen,” Bon Jovi said.
“When the pandemic started and people were struggling across the country, we knew we needed to do something to help.
“World Central Kitchen has created an amazing pathway to not only help those in need, but also bring out of work restaurants much needed business. For us this partnership was a no brainer,” Jesse Bongiovi added.
After the tasting and Q&A session the acoustic concert will kick off at 7pm EST, and will include a live performance from the Kings of Suburbia.
In early 2018 Jon and Jesse hooked up with Languedoc maverick Gérard Bertrand on a high-end pink.
Inspired by their memories of sipping rosé poolside during holidays in the Hamptons, the rosé was originally called Diving into Hampton Water and has since been shortened to the snappier ‘Hampton Water’.
A blend of Grenache, Cinsault and Mourvèdre, Bertrand describes Hampton Water as “fresh and lively with distinctive minerality”. The inaugural 2017 vintage, which was aged for two months in French oak, appeared in Wine Spectator’s coveted Top 100 ranking in 2018.