Berkmann relaunches Help 4 Hospitality scheme

London merchant Berkmann Wine Cellars has relaunched its Help 4 Hospitality pop-up online wine shop to help the on-trade through its second lockdown.

The first incarnation of the online wine shop raised over £75K for businesses within the hospitality sector during the spring lockdown.

This time around Berkmann will increase the share of revenue donated to the industry from 12.5% to 20%. The same donation mechanic as before applies: any hospitality outlet that joins the scheme will be given a voucher code to share with their mailing list.

Customers who place an order using the code will receive a 10% discount, up from 5% during the previous lockdown. Berkmann will also donate 20% of the order value to the outlet in question.

Customers have the choice to split the donation generated by their order between two charities supporting the hospitality industry: The Drinks Trust and Hospitality Action. Orders will be delivered within five working days nationwide, or the next working day within London.

“Berkmann has decided to forgo profits for the sake of supporting its partners in the hospitality industry by an additional 7.5% return to hospitality businesses and charities taking the total to 20% of all sales, and by offering all employees of participating hospitality venues an extra 5% discount on their personal orders,” Rupert Berkmann, CEO of Berkmann Wine Cellars, said of the revived initiative.

The campaign will continue in December, when restaurants are due to reopen. Voucher codes can be viewed on the Help 4 Hospitality website.

Leave your reply

Most Recent Stories

Table Talk: Tom Peters

Born and raised in Hampshire, Tom Peters began his culinary career aged just 14, when he got a job as a chef at Petersfield restaurant Annie Jones. In 2013 he moved to London to work for Michel Roux Jr at Roux at Parliament Square, where he quickly rose through the ranks. In 2017 he starred in MasterChef: The Professionals, and made it into the final 10 of the competition. After a stint at Maaemo in Oslo, Peters returned to London to take on the role of head chef at diner de luxe, Bob Bob Ricard in Soho, taking over from Eric Chavot.

Nancy Silverton to open pizzeria at London’s Treehouse Hotel

American chef Nancy Silverton is to open a London outpost of her LA restaurant Pizzeria Mozza within the Treehouse Hotel in Marylebone next month.

Coravin launches preservation system for sparkling wine

It has always been Coravin founder Greg Lambrecht’s plan to have a preservation system for still and sparkling wine, and this week it came to fruition with the launch of a device for fizz.

Hospitality sector threatens UK government with legal action

Over 45 UK hospitality, tourism, weddings and events companies have jointly written to Boris Johnson to threaten legal action should the July reopening date face further delay.

Amuse-Bouches: The latest restaurant and bar news bites

We round up the latest bar and restaurant news this week, including a Yakitori wonderland, a canalside Provençal picnic, a 20-course extravaganza and a menu that pays tribute to Anthony Bourdain…

Most Recent Stories

Table Talk: Tom Peters

Born and raised in Hampshire, Tom Peters began his culinary career aged just 14, when he got a job as a chef at Petersfield restaurant Annie Jones. In 2013 he moved to London to work for Michel Roux Jr at Roux at Parliament Square, where he quickly rose through the ranks. In 2017 he starred in MasterChef: The Professionals, and made it into the final 10 of the competition. After a stint at Maaemo in Oslo, Peters returned to London to take on the role of head chef at diner de luxe, Bob Bob Ricard in Soho, taking over from Eric Chavot.

Nancy Silverton to open pizzeria at London’s Treehouse Hotel

American chef Nancy Silverton is to open a London outpost of her LA restaurant Pizzeria Mozza within the Treehouse Hotel in Marylebone next month.

Coravin launches preservation system for sparkling wine

It has always been Coravin founder Greg Lambrecht’s plan to have a preservation system for still and sparkling wine, and this week it came to fruition with the launch of a device for fizz.

Hospitality sector threatens UK government with legal action

Over 45 UK hospitality, tourism, weddings and events companies have jointly written to Boris Johnson to threaten legal action should the July reopening date face further delay.

Amuse-Bouches: The latest restaurant and bar news bites

We round up the latest bar and restaurant news this week, including a Yakitori wonderland, a canalside Provençal picnic, a 20-course extravaganza and a menu that pays tribute to Anthony Bourdain…