US burger chain in trademark row with Devon pub

US-based Smashburger has issued a pub in Devon with a cease and desist after the latter launched a new burger menu to boost takeaway trade.

A Smashburger restaurant in Indianapolis

Rob Naylor, manager of The Colebrook Inn in Plympton, told Plymouth Live that the pub had launched Howey’s Smashed Burgers a few months ago in an effort to adapt to the current climate.

The pub worked with local designers to create a logo and submitted a formal trademark application to the Intellectual Property Office in August, which was later published in October.

However, two months after waiting for official approval from the IPO, the pub received a letter from lawyers representing Colorado-based burger chain Smashburger.

Smashburger operates around 300 sites globally, including seven in the UK, with outlets in Bath, Brighton, Newcastle, Glasgow, Milton Keynes, Wednesbury and Dunfermline.

The chain accuses The Colebrook Inn of infringing on its trademarks and states that its new burger menu could cause customer confusion.

Naylor told Plymouth Live: “It’s frustrating because I’m not a global chain, [I’m] just trying to make a living and provide the local community with something different and keep staff employed. A smashed burger is a process of cooking, not a brand.”

The letter asks the pub to stop using the logo and remove the word ‘smashed’ from its brand name.

the drinks business has contacted Smashburger for comment.

Read more:

COMEDIAN CHANGES NAME TO HUGO BOSS TO SUPPORT BREWERY

BREWDOG LOSES LATEST TRADEMARK BATTLE OVER ELVIS JUICE BEER

JACK DANIEL’S TAKES DOG TOY TO COURT OVER TRADEMARK INFRINGEMENT

ARDBEG WINS WHISKY TRADEMARK BATTLE

HARIBO TAKES LEGAL ACTION AGAINST ALCOHOLIC SWEETS FIRM

Leave your reply

Most Recent Stories

Stephen Terry to sell The Hardwick

After closing The Hardwick in the autumn, chef Stephen Terry has now put his Abergavenny gastropub on the market.

Wine List Confidential: Moments at the Mandarin Oriental, Barcelona

Douglas Blyde continues his Catalan journey, making time for a visit to Moments. While there, he discovers what head sommelier Alexandre Zaragoza would pair with a "humorously enormous black truffle".

Brits opt for 'quality' when going out to drink

The cost of living crisis has meant that Brits are generally going out to drink less frequently, but when they do they are in search of higher quality beverages, according to a report from soft drinks and mixer brand Fentimans.

Michelin-starred pub fire accidental

The suspect who stood trial on the charge of starting a fire that ripped through the Star Inn at Harome, North Yorkshire, has been acquitted.

Balfour buys Kent pubs

Balfour Winery has bolstered its on-trade offering with the freehold purchase of two Kent pubs, despite a "tough" trading environment, operations director Lee Hart told WLC.

Most Recent Stories

Stephen Terry to sell The Hardwick

After closing The Hardwick in the autumn, chef Stephen Terry has now put his Abergavenny gastropub on the market.

Wine List Confidential: Moments at the Mandarin Oriental, Barcelona

Douglas Blyde continues his Catalan journey, making time for a visit to Moments. While there, he discovers what head sommelier Alexandre Zaragoza would pair with a "humorously enormous black truffle".

Brits opt for 'quality' when going out to drink

The cost of living crisis has meant that Brits are generally going out to drink less frequently, but when they do they are in search of higher quality beverages, according to a report from soft drinks and mixer brand Fentimans.

Michelin-starred pub fire accidental

The suspect who stood trial on the charge of starting a fire that ripped through the Star Inn at Harome, North Yorkshire, has been acquitted.

Balfour buys Kent pubs

Balfour Winery has bolstered its on-trade offering with the freehold purchase of two Kent pubs, despite a "tough" trading environment, operations director Lee Hart told WLC.