The Drinks Trust seeks £350k funding for energy crisis initiative

The Drinks Trust is set to launch a dedicated grant-giving campaign this winter, aiming to tackle the energy crisis, and is calling on the industry to raise £350,000 for hospitality workers struggling to pay their bills.

The Drinks Trust seeks £350k funding for energy crisis initiative

The Drinks Trust has announced the launch of a dedicated grant-giving campaign, the Emergency Energy Poverty Fund, that will run from October 2022 until the exhaustion of funds.

The find will deliver up to £350 to eligible individuals in the hospitality industry facing fuel poverty, in a bid to help the most vulnerable industry workers heat and power their homes for up to 12 weeks.

A predicted 6 million homes are predicted to be plunged into fuel poverty this winter, having seen their energy bills increase by 96% since winter 2021.

Last winter, The Drinks Trust reported receiving significantly increased levels of demand for hardship grants, and the average value of grants awarded to those in need increased by over 50%.

Ross Carter, The Drinks Trust Chief Executive, said: “This winter, tens of thousands of our in-work colleagues will have as little as £450 a month after energy bills, rent and council tax.

“We have taken data from existing 2022 beneficiaries and modelled their available income after these primary living costs, and the outlook for many is critical. Added to this is the increased cost of food, which will leave many of our colleagues in entry and lower paid roles with a decision nobody should have to face.

“The term ‘heating or eating’ isn’t simply a catchy soundbite; it’s a genuine reality in the coming months for those selling our products and brands.”

The Drinks Trust is seeking £350,000 for the energy crisis fund, asking the industry’s businesses, brands and agencies to rally behind the campaign and show their support by pledging a donation.

This article was originally published by the drinks business and has been shared with permission.

Leave your reply

Most Recent Stories

New direction announced for German Gymnasium

Restaurant group D&D London has announced a new menu concept for German Gymnasium, its flagship site in King's Cross.

London's hottest restaurant openings: April 2023

With a Jura-focused wine bar coming to Clapham Junction and the new Noble Rot in Mayfair, you certainly won't feel a fool if you pay a visit to any of these April openings.

Michelin Guide grants first ever Exceptional Cocktail Award to London bar

Park Chinois, an upscale Chinese restaurant in London's Mayfair, has won the Michelin Guide's inaugural Exceptional Cocktail Award for its drinks menu, which includes serves like the Macallan Highball and Umami Old Fashioned.

Bordeaux diners drink wine as protest fire rages in background

An unusual scene has been shared far and wide on social media showing diners in Bordeaux enjoying a glass of wine despite sitting in front of a raging fire lit by protestors against pension reforms.

Where are the cheapest places in the world for a pint of beer?

While cheap doesn't always mean cheerful, with the spectre of the £7 pint looming large over London it's nice to know that there are still countries out there offering an incredibly reasonable pint. These are the cheapest places in the world for a pint of beer.

Most Recent Stories

New direction announced for German Gymnasium

Restaurant group D&D London has announced a new menu concept for German Gymnasium, its flagship site in King's Cross.

London's hottest restaurant openings: April 2023

With a Jura-focused wine bar coming to Clapham Junction and the new Noble Rot in Mayfair, you certainly won't feel a fool if you pay a visit to any of these April openings.

Michelin Guide grants first ever Exceptional Cocktail Award to London bar

Park Chinois, an upscale Chinese restaurant in London's Mayfair, has won the Michelin Guide's inaugural Exceptional Cocktail Award for its drinks menu, which includes serves like the Macallan Highball and Umami Old Fashioned.

Bordeaux diners drink wine as protest fire rages in background

An unusual scene has been shared far and wide on social media showing diners in Bordeaux enjoying a glass of wine despite sitting in front of a raging fire lit by protestors against pension reforms.

Where are the cheapest places in the world for a pint of beer?

While cheap doesn't always mean cheerful, with the spectre of the £7 pint looming large over London it's nice to know that there are still countries out there offering an incredibly reasonable pint. These are the cheapest places in the world for a pint of beer.