Brits could spend up to £91m on pints in one game during the Qatar World Cup

With the World Cup in Qatar now less than two weeks away from its opening fixture, new research has claimed that Brits could spend £91 million on pints of beer if England makes it all the way to the final, an 80% increase on last year’s Euro 2020 tournament.

Pints in the pub during the Qatar World Cup

Yes, with the price of a pint rising ever further towards the much-feared £7 mark, research from HeyDiscount has estimated that Brits could spend up to £91m on beer during the final of the Qatar World Cup, if England makes it there.

During the final of the Euros last summer, Brits drank an estimated 13 million pints in pubs, which led to £50.44 million being spent on beers in the on-trade.

Bearing in mind the effect of inflation on the price of a pint, HeyDiscounts research claims that the country could spend a whopping £91m on beer during the final of the World Cup in Qatar, should England make it all the way to the end of the biggest competition in world football.

Another study has claimed that it might actually be cheaper to watch the World Cup in the pub with a pint than at home, due to rising energy costs. 0

The study looked at the cost of watching one World Cup in 2018, the last time the competition was held (in Russia, in the summer months). It found that UK fans would have paid an estimated 41p in energy costs to watch the game at home.

Rising energy costs and the World Cup being held in Winter due to Qatar’s hot climate means that it could cost fans £6.17 to watch a game at home. The study noted that it arrived that this figure under the assumption that fans would be tuning into an average of two hours of football per day.

This article was originally published by the drinks business and has been shared with permission.

Leave your reply

Most Recent Stories

London's hottest restaurant openings: December 2023

Christmas is the time of year to eat, drink and be merry – here are some of the new London spots worth dropping by this festive season.

Tributes paid to Russell Norman

The restaurateur credited with transforming London's dining scene with the opening of Polpo, Spuntino and Brutto, died last week at the age of 57.

Mendoza sweeps up Michelin stars

In the very first edition of the Michelin Guide in Argentina, Mendoza took home four of the six stars in an awards ceremony last week firmly placing the wine region at the top of any gastronome’s bucket list of places to visit.

WLC Eats: The Clove Club, Shoreditch

Douglas Blyde heads to what was once Shoreditch Town Hall to visit The Clove Club. While there, he explores the two Michelin-starred restaurant's "masterful" and "memorable" tasting menu, and raises the question of why chef-patron Isaac McHale hasn't written a book yet.

Norfolk pub owner uses canoe in face of floods

A pub landlord in Surlingham, Norfolk, estimated losses of £80,000 over the last two years due to floods, and has had to employ one unconventional method to transport deliveries and staff to work.

Most Recent Stories

London's hottest restaurant openings: December 2023

Christmas is the time of year to eat, drink and be merry – here are some of the new London spots worth dropping by this festive season.

Tributes paid to Russell Norman

The restaurateur credited with transforming London's dining scene with the opening of Polpo, Spuntino and Brutto, died last week at the age of 57.

Mendoza sweeps up Michelin stars

In the very first edition of the Michelin Guide in Argentina, Mendoza took home four of the six stars in an awards ceremony last week firmly placing the wine region at the top of any gastronome’s bucket list of places to visit.

WLC Eats: The Clove Club, Shoreditch

Douglas Blyde heads to what was once Shoreditch Town Hall to visit The Clove Club. While there, he explores the two Michelin-starred restaurant's "masterful" and "memorable" tasting menu, and raises the question of why chef-patron Isaac McHale hasn't written a book yet.

Norfolk pub owner uses canoe in face of floods

A pub landlord in Surlingham, Norfolk, estimated losses of £80,000 over the last two years due to floods, and has had to employ one unconventional method to transport deliveries and staff to work.