BrewDog launches low alcohol Punk IPA

Scottish multinational brewery and pub chain BrewDog has launched a low alcohol version of its flagship beer, Punk IPA.

Called Punk AF, the beer is made with Ahtanum, Cascade, Chinook, Citra, Hüll Melon, Mosaic, Nelson Sauvin, Simcoe hops, and promises “all the attitude, all the flavour but none of the alcohol,” according to the brewer’s website.

Diageo, for example, now has a whole department dedicated to the no-alcohol category. There’s also been a smattering of alcohol-free bars opening over the past few years, including the Virgin Mary in Dublin (May 2019), London’s Redemption chain and Listen Bar in New York.

The launch of Punk AF means that Brewdog now has two lower ABV beers in its portfolio, having already launched the 1.1% ABV Nanny State in 2009. Nanny State, which the brewer claims was launched in response to complaints over its high-strength, 18.2% Tokyo Stout, has become one of its best-selling products in the off-trade.

The new low ABV beer is available in Brewdog’s UK bars as well as select off-trade premises since 9 May.

Low ABV beer is one of the fastest-growing drinks categories in UK supermarkets. More than half of Brits who took part in a OnePoll survey last year said they have at least tried a non-alcoholic beverage, while 52% also said that non-alcoholic beers have become more socially acceptable in the past two years.

Leave your reply

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.

Most Recent Stories

DeAille Tam named Asia's Best Female Chef 2021

DeAille Tam, executive chef and co-founder of Obscura in Shanghai, has been named as Asia’s Best Female Chef 2021.

Beer duty may be cut in pubs to lure back drinkers

Beer duty could be cut in pubs and raised in supermarkets to encourage people to go out when lockdown ends and help the hospitality industry get back on its feet.

The true cost of keeping a pub shut for the next seven weeks

Though Boris Johnson's oft-touted 'roadmap' out of lockdown has at least provided businesses with an idea of when they might be able to reopen, pubs still face weeks of closure and uncertainty.

Public called to take action to save pubs across the UK

National charity the Plunkett Foundation has launched a UK-wide public appeal to help save pubs through community ownership before it's too late

15% of Hong Kong bars have closed due to the pandemic

Some 210 bars in Hong Kong have closed in the last six months due to the pandemic, accounting for 15% of the entire industry.