BrewDog launches low alcohol Punk IPA

Scottish multinational brewery and pub chain BrewDog has launched a low alcohol version of its flagship beer, Punk IPA.

Called Punk AF, the beer is made with Ahtanum, Cascade, Chinook, Citra, Hüll Melon, Mosaic, Nelson Sauvin, Simcoe hops, and promises “all the attitude, all the flavour but none of the alcohol,” according to the brewer’s website.

Diageo, for example, now has a whole department dedicated to the no-alcohol category. There’s also been a smattering of alcohol-free bars opening over the past few years, including the Virgin Mary in Dublin (May 2019), London’s Redemption chain and Listen Bar in New York.

The launch of Punk AF means that Brewdog now has two lower ABV beers in its portfolio, having already launched the 1.1% ABV Nanny State in 2009. Nanny State, which the brewer claims was launched in response to complaints over its high-strength, 18.2% Tokyo Stout, has become one of its best-selling products in the off-trade.

The new low ABV beer is available in Brewdog’s UK bars as well as select off-trade premises since 9 May.

Low ABV beer is one of the fastest-growing drinks categories in UK supermarkets. More than half of Brits who took part in a OnePoll survey last year said they have at least tried a non-alcoholic beverage, while 52% also said that non-alcoholic beers have become more socially acceptable in the past two years.

Leave your reply

Most Recent Stories

London's hottest restaurant openings: October

A Franco-Russian feast, game-changing charcuterie and Chestnut Negronis capture this month’s best London restaurant offerings.

Furious diner left stunned by £37,000 bill at Salt Bae's new London restaurant

A shocked customer bit off more than they could chew at Salt Bae's new London outpost, Nusr-Et, after they were left with an eye-watering £37,000 bill. 

Adam Handling opens Ugly Butterfly bar in Cornwall

Following in the footsteps of his flagship location in London – Eve Bar – Adam Handling has ventured south to Cornwall, serving drinks with a sustainable focus and creating classic cocktails using waste from the restaurant.

Beer prices set to jump by 30p a pint as costs increase

Many pubs may be forced to put up the price of pints by 30p due to rising costs in the hospitality sector.

Bartender quits in epic style after boss told him not to get drunk on his day off

A bartender has taken to social media to share his savage response after his now-former boss messaged him at 2:59am asking him to work the following day.

Most Recent Stories

London's hottest restaurant openings: October

A Franco-Russian feast, game-changing charcuterie and Chestnut Negronis capture this month’s best London restaurant offerings.

Furious diner left stunned by £37,000 bill at Salt Bae's new London restaurant

A shocked customer bit off more than they could chew at Salt Bae's new London outpost, Nusr-Et, after they were left with an eye-watering £37,000 bill. 

Adam Handling opens Ugly Butterfly bar in Cornwall

Following in the footsteps of his flagship location in London – Eve Bar – Adam Handling has ventured south to Cornwall, serving drinks with a sustainable focus and creating classic cocktails using waste from the restaurant.

Beer prices set to jump by 30p a pint as costs increase

Many pubs may be forced to put up the price of pints by 30p due to rising costs in the hospitality sector.

Bartender quits in epic style after boss told him not to get drunk on his day off

A bartender has taken to social media to share his savage response after his now-former boss messaged him at 2:59am asking him to work the following day.