English sparkling wine producer Nyetimber has set its sights on driving brand awareness in the UK to “new heights” with a major marketing campaign being rolled out across London this summer.
The campaign, which is being called “A Perfectly British Summer,” created to “further develop and communicate the brand’s exceeding credentials as one of the world’s leading sparkling wine brands,” according to the label.
The adverts, which are also accompanied by a short film, shows a group of friends enjoying a British summer weekend with glasses of Nyetimber, shot in the West Sussex countryside where the winery is based.
The campaign will run from June to September 2019 and is intended to “drive brand awareness for Nyetimber to new heights”, the company said, adding that there will be a strong focus on digital marketing.
Nyetimber’s ads will occupy advertising screens across train stations in London and the South East of England including; London King’s Cross, Waterloo, Victoria, Euston and Liverpool Street. In addition, The Nyetimber Manor at Selfridges Rooftop, a terrace bar above Selfridges’ Oxford Street store, will launch on 3 June “bringing the feel of a genteel country house to the beating heart of London.”
Nyetimber has also secured pop-ups at a string of bars in the UK including Rosewood London, Alchemilla in Nottingham, Harvey Nichols in Edinburgh, Leeds and Manchester, and has landed sponsorship deals with Queen’s Tennis, Wilderness Festival, and the London Film Festival.
Eric Heerema, the estate’s CEO, said that English sparkling wine is “coming of age, and appreciation of its quality has never been stronger.”
“Nyetimber has been at the forefront of promoting English sparkling wine since it was established in 1988 and our summer campaign is focused on driving new awareness for both the Nyetimber brand and English sparkling wine’s unassailable quality. This is reflected in the encouraging and increasing overseas demand.”