6th. Blush rosé (such as White Zinfandel) – 22%
Blush rosés such as White Zinfandel are enjoyed by just over a fifth (22%) of wine drinkers in the UK.
Rosé wine has undergone a consumer revolution over the past decade. Rosé accounted for just 7% of sales in 2017, compared with 52% white and 41% red. However, value sales of rose are growing faster (+5%) than volume (+4%) – a trend that has continued for the past five years.