10 US restaurants selling their wines to go

Manresa, Los Gatos, California

Jim Rollston, wine director at Manresa in Los Gatos, California, has opened up his entire wine list for to-go sales, marking the prices down to reflect their retail value. He started selling off some of the most prized wines in the restaurant’s cellar a few weeks ago in order to be able to pay staff salaries.

Over the last few weeks he has been selling “unicorn” wines like Keller G-Max Riesling Troken from the Rheinhessen, Comte Liger-Belair, Coche-Dury and DRC to Manresa regulars with a fine wine habit.

“Our pricing was way below the market price, intentionally, because I wanted people to see that and swoop in, which they did,” Rollston told Eater. Word quickly spread of the wines being offered and within the first week, the restaurant had raised over $40,000 from rare wine sales to wealthy collectors, with one collector splashing out $20,000 on wine.

“We’ll never be able to purchase a lot of those wines again because they’re so rare or so expensive in the open market. We had to balance the current need to generate revenue with the hope that we will reopen, and guard some nice wines for the future,” Rollston said.

Leave your reply

Most Recent Stories

Old ski gondolas are being revamped as private dining rooms

A Colorado woman is revamping old ski gondolas to convert them into outdoor private dining spaces as a creative solution to socially-distant dining amid the coronavirus pandemic.

Amuse-bouches: The latest restaurant news bites

In restaurant news: Gordon Ramsay has a controversial chat with Chancellor Rishi Sunak, a new report states that hospitality venues are not significant areas of Covid transmission, and the Mayor of London announces a £5 million plan to help reopen restaurants. 

Three reasons why the UK Government should compensate the hospitality sector

A report released this week has highlighted three reasons why the UK Government should compensate the hospitality sector for losses incurred during the coronavirus pandemic.

Here are the real costs of Covid restrictions on UK hospitality and how to save the sector

Prepare for a shock as we reveal the real costs of Covid restrictions on UK hospitality, and what it will take to save the sector from "financial oblivion", following a just-released report. 

Jodie Kidd joins fight to save British pubs

British fashion model Jodie Kidd has joined the fight to save pubs from permanent closure by calling on the UK Chancellor Rishi Sunak to cut Beer Duty in the upcoming Budget on 3 March.

Most Recent Stories

Old ski gondolas are being revamped as private dining rooms

A Colorado woman is revamping old ski gondolas to convert them into outdoor private dining spaces as a creative solution to socially-distant dining amid the coronavirus pandemic.

Amuse-bouches: The latest restaurant news bites

In restaurant news: Gordon Ramsay has a controversial chat with Chancellor Rishi Sunak, a new report states that hospitality venues are not significant areas of Covid transmission, and the Mayor of London announces a £5 million plan to help reopen restaurants. 

Three reasons why the UK Government should compensate the hospitality sector

A report released this week has highlighted three reasons why the UK Government should compensate the hospitality sector for losses incurred during the coronavirus pandemic.

Here are the real costs of Covid restrictions on UK hospitality and how to save the sector

Prepare for a shock as we reveal the real costs of Covid restrictions on UK hospitality, and what it will take to save the sector from "financial oblivion", following a just-released report. 

Jodie Kidd joins fight to save British pubs

British fashion model Jodie Kidd has joined the fight to save pubs from permanent closure by calling on the UK Chancellor Rishi Sunak to cut Beer Duty in the upcoming Budget on 3 March.