Pluckemin Inn, New Jersey
Brian Hider, wine director of Pluckemin Inn in New Jersey, is selling wines from the restaurant’s 6,000-bottle list to go via its online wine shop, Plucky Wines, which saw a 65% rise in year-on-year sales last month.
“And it’s not just everyday wines either; we saw the everyday traffic jump up, but I found new customers buying high-end wines that you wouldn’t think people are buying in this type of a crisis, like Echézeaux,” Hider told Wine Spectator.
While the sales are providing welcome income for the restaurant, Hider is keen to keep the trophy wines on his library list. “But if someone was looking for something that’s on this list, I would see if I would be willing to sell it,” he said.
