Campari UK has launched the Shaken Not Broken Fund to provide support for frontline workers in the hospitality industry during the coronavirus pandemic.
The drinks firm has kicked off the fund with a £100K donation and is calling on the nation to support those in the industry hit hardest by the crisis.
The fund was created with The Drinks Trust and TiPJAR in response to the fact that half of hospitality workers are currently no working. Tips and service charges in the hospitality industry, which workers rely on, are not currently taken into account within the government’s furlough scheme.
The Drinks Trust will administer the funds to those who need them, focusing on three key areas: monetary grants for those struggling; educational grants for those looking to increase their employment opportunities; and wellbeing grants including therapy services and insomnia treatment.
People can support the initiative by visiting the Shaken Not Broken Fund page on TiPJAR, the virtual tipping platform and technology powering the gesture.
Donors can then select the area they wish to support. Their contribution will then go directly to frontline hospitality workers in their chosen area.
Brad Madigan, managing director of Campari UK, said, “The total closure of the UK on-trade as a result of Covid-19 is having a very real impact on the livelihoods of many workers across the hospitality industry.
“The creation of our ‘Shaken Not Broken’ fund is designed to support as many hospitality workers as possible who are unable to work and are finding things financially difficult.
“We encourage suppliers and agencies that are involved in the hospitality industry, and consumers too, to contribute a virtual tip to frontline workers who run our amazing venues.”
Ross Carter, CEO of The Drinks Trust, added, “Working with Campari UK on this Shaken Not Broken Fund will enable us to help thousands of struggling hospitality workers nationwide.
“The generous £100K donation by the company will propel us forward significantly, and we hope many more people come forward to donate too so we can help the hospitality workers hit hardest by the pandemic.”