LVMH creates collectible fine wine case to raise €0.5m for restaurant trade

LVMH Vins d’Exception – which represents the group’s most prestigious wine estates – is to sell-off a set of collectible labels, from Château d’Yquem to Château Cheval Blanc, to raise more than €500,000 for the shuttered restaurant trade in France, the UK and the US.

300 numbered six-bottle cases will be produced

Officially announced this morning, the fundraising initiative sees the fine wine arm of the luxury brand business attempt to generate this substantial sum for three charities set up to support the hospitality sector during the coronavirus lockdown.

To do this, a collectable, limited-edition of 300 numbered six-bottle cases will be produced, marked with the message ‘Together with the hospitality industry’.

Each mixed case will contain a single bottle of:

  • Y d’Yquem 2017
  • Château d’Yquem 2015
  • Château d’Yquem 2009
  • Château Cheval Blanc 2009
  • Château Cheval Blanc 2015
  • Clos des Lambrays 2016

The target is to raise as much money as possible, as soon as possible, for three charities in France, the UK and the US, which are:

UK – Hospitality Action 

USA – Restaurant Employee Relief Fund 

France – La Fondation de France 

For fine wine collectors, the limited-release mixed cases offer a unique opportunity to acquire a bottle of the most acclaimed vintages from each property over the last decade.

Each case will be priced at €2,300 (£2,000 / US$ 2,500) (retail price excl. local taxes) and will be available globally from leading fine wine merchants, with all the proceeds donated to the above charities.

Leave your reply

Most Recent Stories

WLC visits: Charles Heidsieck wine room at Michelin-starred ‘Number One’ restaurant

Douglas Blyde headed north of the border this week in the company of Willem Pinçon, Senior Brand Manager for Liberty Wines. The tour took in a new, subtly-branded, Charles Heidsieck wine room at the Michelin-starred ‘Number One’ restaurant at the base of the five-star Balmoral hotel.

Sex shop turns itself into cocktail bar, complete with genital décor

Feelmore Social Club, a sex shop turned fully stocked cocktail bar, draws its inspiration from "iconic Red Light Districts in America" and is decked out with on-brand genital décor.

Campari pledges £60K to new hospitality hardship initiative

Campari Group UK has pledged a commitment to the hospitality industry by becoming a founding partner of Develop, a new industry vocational hardship initiative launched by The Drinks Trust.

Canine cuisine: Welsh pub serves food and beer for dogs

Fancy a treat for your furry friend? The Sun pub in Trevor, North Wales has been offering dinner, ice cream, and beer to customers' pups.

Bollinger's 007 bar opens in London's Mayfair

Champagne Bollinger – the official Champagne of James Bond – has opened a Bollinger 007 bar in London’s historic Burlington Arcade.

Most Recent Stories

WLC visits: Charles Heidsieck wine room at Michelin-starred ‘Number One’ restaurant

Douglas Blyde headed north of the border this week in the company of Willem Pinçon, Senior Brand Manager for Liberty Wines. The tour took in a new, subtly-branded, Charles Heidsieck wine room at the Michelin-starred ‘Number One’ restaurant at the base of the five-star Balmoral hotel.

Sex shop turns itself into cocktail bar, complete with genital décor

Feelmore Social Club, a sex shop turned fully stocked cocktail bar, draws its inspiration from "iconic Red Light Districts in America" and is decked out with on-brand genital décor.

Campari pledges £60K to new hospitality hardship initiative

Campari Group UK has pledged a commitment to the hospitality industry by becoming a founding partner of Develop, a new industry vocational hardship initiative launched by The Drinks Trust.

Canine cuisine: Welsh pub serves food and beer for dogs

Fancy a treat for your furry friend? The Sun pub in Trevor, North Wales has been offering dinner, ice cream, and beer to customers' pups.

Bollinger's 007 bar opens in London's Mayfair

Champagne Bollinger – the official Champagne of James Bond – has opened a Bollinger 007 bar in London’s historic Burlington Arcade.