British Airways teams up with chef Tom Kerridge

The man behind two Michelin-starred pub The Hand and Flowers, Tom Kerridge, has taken over the food offering in British Airways economy class.

The partnership sees Kerridge design a new menu for the airline’s Speedbird Café pre-purchase menu, which must be ordered before flying in short-haul economy class, known as Euro Traveller.

It marks the end of BA’s food partnership with retailer Marks & Spencer.

The pre-order scheme allows customers to order food, drink and in-flight retail items up to 12 hours prior to their departure in an effort to reduce onboard waste as part of the airline’s commitment to net zero emissions by 2050.

Dishes designed by Kerridge include a warm steak and ale pie, a ham hock and smoked cheddar sandwich, a chicken bacon and celery brioche, a brie ploughman’s sandwich and a vegan spiced cauliflower tortilla wrap.

The airline will continue to offer free complimentary refreshments and snacks, such as bottled water, crisps and breakfast bars.

Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with another British favourite, chef Tom Kerridge.”

The restaurateur and TV chef has previously worked with the airline, devising a menu for long-haul flights as part of its centenary celebrations in 2019.

Kerridge added: “I am truly happy to be working with British Airways again, and to have the opportunity to champion the best of British to so many people. A sandwich, made with care and great flavours, can be a perfect meal and I hope the passengers enjoy my short haul menu.”

BA will also be selling another BrewDog beer called JetStream, following the launch of the limited edition Speedbird 100 in 2019. 

Leave your reply

Most Recent Stories

Outlander star Sam Heughan gets first UK listing for whisky brand

Sam Heughan, who plays Jamie Fraser in hit TV show Outlander, has joined forces with chef Tom Kitchin whose quartet of Scottish venues will be the first in the UK to house the actor's single malt whisky brand.

More people brewing beer at home as the cost of a pint rises

Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs.

Château d'Yquem and Hedonism Wines to host £7,500 dinner

The world-famous Sauternes producer and boutique wine retailer will be co-hosting an intimate dinner at the Michelin-starred Above at Hide on 21 December, pairing a decadent menu with rare wines, including a 211-year-old vintage.

World Cup offers critical sales uplift for UK hospitality venues

A fifth of consumers intend to visit their local pub specifically to tune in to the Fifa World Cup this year, providing a necessary boost to hospitality venues across the UK.

WLC recommends: Askham Hall, Cumbria

Douglas Blyde visits the medieval family home of the Earls of Lonsdale in Cumbria. There he explores the country houses and its "incredible cellar", containing the likes of Cos d’Estournel 1893 and Lafite 1994, and samples head chef Richard Swale's locally-sourced menu, including red deer tartare with truffle egg yolk. Taken from this year's Wine List Confidential guide, available to buy now.

Most Recent Stories

Outlander star Sam Heughan gets first UK listing for whisky brand

Sam Heughan, who plays Jamie Fraser in hit TV show Outlander, has joined forces with chef Tom Kitchin whose quartet of Scottish venues will be the first in the UK to house the actor's single malt whisky brand.

More people brewing beer at home as the cost of a pint rises

Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs.

Château d'Yquem and Hedonism Wines to host £7,500 dinner

The world-famous Sauternes producer and boutique wine retailer will be co-hosting an intimate dinner at the Michelin-starred Above at Hide on 21 December, pairing a decadent menu with rare wines, including a 211-year-old vintage.

World Cup offers critical sales uplift for UK hospitality venues

A fifth of consumers intend to visit their local pub specifically to tune in to the Fifa World Cup this year, providing a necessary boost to hospitality venues across the UK.

WLC recommends: Askham Hall, Cumbria

Douglas Blyde visits the medieval family home of the Earls of Lonsdale in Cumbria. There he explores the country houses and its "incredible cellar", containing the likes of Cos d’Estournel 1893 and Lafite 1994, and samples head chef Richard Swale's locally-sourced menu, including red deer tartare with truffle egg yolk. Taken from this year's Wine List Confidential guide, available to buy now.