Industry gears up for Big English Wine Easter

Promotional campaign The Big English Wine Easter is already underway and is due to culminate in the main event on Saturday 3 April.

Following last year’s Big English Wine Good Friday, The Big English Wine Easter will take place at the weekend. The virtual event encourages oenophiles to open bottles of English wine and share either a picture or video on social media between the hours of 7pm and 8pm on Saturday 3 April, using the hashtag #BigEnglishWineEaster and #BEWE.

The initiative is the brainchild of Jacob Leadley, the founder of Hampshire winery Black Chalk, and is being supported by industry body WineGB.

Producers taking part will be invited to contribute a percentage of sales taken over the Easter weekend to two industry charities: The Drinks Trust and Hospitality Action.

A charitable raffle will also be held, raising funds for both causes. A £10 donation results in an immediate entry into the draw to win a series of prizes.

Leadley told db: “With lockdown 3.0 hitting us, and the impact that it has had on everybody, but on hospitality in particular, I felt we could do something beneficial, not just for English wine. The whole hospitality trade is intrinsically linked to English wine – and all wine – so it felt like a good match.”

For the full programme of events, please click here.

See below for some inspiration…

By Phoebe French

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