78% say they’re not participating in dry January this year, our poll finds

Dry January has becoming an increasingly popular phenomenon in recent years, but research conducted by the drinks business has found that more than three quarters of those polled said they weren’t participating. 

dry January - no alcohol allowed sign

This tallies with other research carried out by data analytics firm Morning Consult, which found that one in five adults planned to go ‘dry’ for January.

A poll conducted by the drinks business found some 78% of respondents stated that they would not be taking part in dry January, with 22% saying they would be participating.

More than 2,000 people responded to our poll, with commenters commonly affirming their belief that moderation year-round was preferable to having one specific month ‘off’ alcohol.

What’s more, previous comments from a gastroenterologist in Decanter claimed that “there’s no science” to support a belief that taking a month off drinking is good for your liver.

Nevertheless, Morning Consult’s research found that, among those who did say that they would be abstaining from alcohol in January, perceived health benefits were the motivating factor for some 91% of respondents.

Interestingly, this year has seen individuals redefine how they view going ‘dry’ in January, with nearly half of respondents to Morning Consults research saying they planned to moderate their drinking rather than cut it out completely.

Again, our poll found common ground here among commenters who were keen to promote moderation rather than abstention.

What is for sure, however, is for those looking to moderate or abstain from drinking alcohol, there are more no-and low-alcohol options available to consumers than ever before.

Just this month, BrewDog and Corona have announced new alcohol-free beers, while Katy Perry has launched her own line of alcohol-free aperitifs, named De Soi.

Sales of no- and low- alcohol are predicted to hit almost 19 million cases and a value of $741m (£558m) in 2021, according to reports by IWSR Drinks Market Analysis, with beer and cider currently dominating the category.

Read more

39% of wine drinkers ‘actively moderating their consumption’

 

This article was originally published by the drinks business and has been shared with permission.

Leave your reply

Most Recent Stories

Nearly half say the regions represented are the most important factor on a wine list

A poll conducted by the drinks business has found that the regions being represented was the most important factor on a wine list for almost half of all respondents, with wines that have been carefully matched with food offerings another key consideration.

The 10 best Valentine's Day gifts for wine lovers

Valentine's Day is a day for romance, and what better way to celebrate love than with wine-related gifts?

London institution Shampers wine bar to close after 43 years

A mainstay on the London dining scene for some 43 years, Shampers wine bar and restaurant has announced that it will be closing its doors.

Queen to launch a royal brown sauce

Opinion is split over the Queen's estate launching its own range of condiments, including a ketchup and a brown sauce, due to its eyewatering prices.

Woman discovers 'rusty nail' inside her Pret A Manger breakfast

A woman has taken to social media to share pictures of her Pret A Manger breakfast that allegedly contained a wholly unwelcome addition: a rusty nail. 

Most Recent Stories

Nearly half say the regions represented are the most important factor on a wine list

A poll conducted by the drinks business has found that the regions being represented was the most important factor on a wine list for almost half of all respondents, with wines that have been carefully matched with food offerings another key consideration.

The 10 best Valentine's Day gifts for wine lovers

Valentine's Day is a day for romance, and what better way to celebrate love than with wine-related gifts?

London institution Shampers wine bar to close after 43 years

A mainstay on the London dining scene for some 43 years, Shampers wine bar and restaurant has announced that it will be closing its doors.

Queen to launch a royal brown sauce

Opinion is split over the Queen's estate launching its own range of condiments, including a ketchup and a brown sauce, due to its eyewatering prices.

Woman discovers 'rusty nail' inside her Pret A Manger breakfast

A woman has taken to social media to share pictures of her Pret A Manger breakfast that allegedly contained a wholly unwelcome addition: a rusty nail.