Gino D’Acampo hits back as restaurants rebranded “without his consent”

The celebrity chef reveals how having four of his restaurants rebranded without his permission has spurred him on to open bigger and better venues.

Italian eatery ‘Gino d’Acampo My Restaurant’ at the Corn Exchange in Manchester will close this week along with four other Gino restaurants in the UK, which are all set to be rebranded under the Riva Blu umbrella.

According to the celebrity chef, the rebranding was carried out against his wishes, but d’Acampo revealed he is moving on with plans for a spate of bigger and better restaurants nationwide, including another site in Manchester that will be ready by spring.

“My dad used to say to me that for every action there is a reaction. Those five restaurants, they were rebranded without my consent and this is my reaction, I open new ones. When one goes, I say let’s do something bigger and better,” said the well-known chef, who is also known for TV show Gordon, Gino and Fred’s Road Trip, which he films alongside Gordon Ramsay and Fred Sirieix, master Maitre d’ and breakout star of First Dates.

The first of Gino’s new restaurants to open its doors is a second branch of Luciano, based in Alderley Edge, Cheshire, which launched this week.

“Luciano is the name of my first born child so it has to be a five star Italian restaurant experience and that is what it is,” d’Campo told the Manchester Evening News.

The original London branch of Luciano by Gino d’Acampo, located on The Strand, has been going great guns since its opening inside the ME Hotel in July 2021.

The chef also revealed that work is already underway for a Manchester branch of Luciano, with plans to open the “biggest Italian restaurant in Birmingham” in the coming year, as well as new sites in Sheffield and Leeds.

Leave your reply

Most Recent Stories

Wine List Confidential: Veraz at The Barcelona EDITION

Douglas Blyde heads to The Barcelona EDITION hotel to give Veraz a visit. Instead of finding a culinary homage to Catalonia, he discovers a series of "challenging" dishes that put him in mind of the works of Picasso.

Planning permission denied for Russell Brand pub conversion

Comedian Russell Brand's planning application to convert an historic Oxfordshire pub into a podcast recording studio has been rejected.

The Drinks Trust calls on the trade for its annual industry survey

The Drinks Trust has launched its fourth annual industry survey aimed at better understanding the drinks and hospitality industry.

Wine List Confidential: Pollini at Ladbroke Hall

Douglas Blyde finds a "chic setting and elegant crowd" at newly-opened Italian eatery Pollini, located in Notting Hill arts centre Ladbroke Hall – but is there substance behind the style?

Twickenham trials no-alcohol zones

Twickenham Stadium is trialling alcohol-free zones during the Six Nations in a bid to tackle excessive drinking, though some rugby fans have already described the policy as a "disaster".

Most Recent Stories

Wine List Confidential: Veraz at The Barcelona EDITION

Douglas Blyde heads to The Barcelona EDITION hotel to give Veraz a visit. Instead of finding a culinary homage to Catalonia, he discovers a series of "challenging" dishes that put him in mind of the works of Picasso.

Planning permission denied for Russell Brand pub conversion

Comedian Russell Brand's planning application to convert an historic Oxfordshire pub into a podcast recording studio has been rejected.

The Drinks Trust calls on the trade for its annual industry survey

The Drinks Trust has launched its fourth annual industry survey aimed at better understanding the drinks and hospitality industry.

Wine List Confidential: Pollini at Ladbroke Hall

Douglas Blyde finds a "chic setting and elegant crowd" at newly-opened Italian eatery Pollini, located in Notting Hill arts centre Ladbroke Hall – but is there substance behind the style?

Twickenham trials no-alcohol zones

Twickenham Stadium is trialling alcohol-free zones during the Six Nations in a bid to tackle excessive drinking, though some rugby fans have already described the policy as a "disaster".