Sanpellegrino partners with Eataly to support the launch of its mixers

Italian sparkling drinks brand Sanpellegrino has partnered with Eataly to celebrate the launch of its new premium mixers range.

As part of the tie-up, Sanpellegrino will also launch a new Piazza Bar at the heart of the Eataly London venue for guests to enjoy traditional Italian aperitifs throughout the day for two months while the launch takes place.

According to the company, the six premium sparkling mixer drinks have been created for “shared drinking occasions, whether mixing into a cocktail, elevating a mocktail or serving over ice with a slice”.

Supporting the launch and located on the ground floor of Eataly, the new bar will be adorned with fresh Mediterranean inspired touches and will showcase a menu of four bespoke Sanpellegrino serves: including a Milano Ginger Beer, gin-based Wood Collins, the Sanpellegrino Garibaldi and Amalfi Citrus Fizz.

The brand-owner will also be hosting dedicated aperitivo evenings, between 5-8pm in an effort to bring Italian culture to life and give guests the chance to learn to mix drinks alongside mixologists, shaking up bespoke Sanpellegrino serves, whilst enjoying a live DJ set and tasting traditional Italian nibbles, curated by Eataly.

The new mixers will be presented in glass bottles and includes Tonica Citrus, Tonica Oakwood, Limonata, Aranciata, and brand-new Ginger Beer and Tastefully Light Tonic.

Michela Tasso, Sanpellegrino UK brand manager said: “At Sanpellegrino, we know that Italian mixology leads the way when it comes to enjoying drinking occasions, such as the traditional aperitivo hour. Both Sanpellegrino and Eataly share values of Italian culture and we aim to bring this to UK consumers by creating premium drinking and dining experiences, whilst teaching guests to mix like an Italian with high-quality products. Italian to our core, this ‘aperitivo hour’ is something we have always embraced at Sanpellegrino and we look forward to bringing the drinking occasion to life in London. Indeed, for moments to savour, mix like an Italian.”

Matteo Ferrio, store manager at Eataly, added: “In Italy, aperitivo time is a chance to relax, forget about the day and catch-up with friends and family. By collaborating with Sanpellegrino, one of the most iconic mixers on the market, we hope to bring a slice of Italy to the heart of busy London. In La Terraza, find brilliant new cocktails as well as a bright, fun lemon space that you can relax in. Cin cin to that.”

Leave your reply

Most Recent Stories

Sake Seafood Sensations set for London

World Sake Day on 1 October kicks off a month-long celebration of the brewed beverage in London, but though the drink might be traditionally Japanese, what you pair it with doesn't have to be.

You can now take a sake train through Japan

East Japan Railway Company has launched a three-hour sake tasting experience that takes place on a train as it journeys through the Niigata Prefecture; the country's biggest rice producing region.

Plans pulled for Idris Elba's new wine bar due to staff shortages

He may be one of the biggest names in the movie industry, but Idris Elba has had to pull the plug on his plans for a wine bar in the redeveloped Battersea Power Station due to being unable to find enough staff.

WLC recommends: Pollen Street Social

Douglas Blyde visits Jason Atherton's Pollen Street Social and speaks with South African-born sommelier Stefan Kobald about how the list also pays tribute to his Austrian heritage, and why he is a "huge nerd" about more than just wine. Taken from this year's Wine List Confidential guide, available to buy now.

The Gosnells Mead Bar set to open

Londoners feeling the need, the need for mead are in luck as a new bar devoted to the drink is opening in Bermondsey this weekend.

Most Recent Stories

Sake Seafood Sensations set for London

World Sake Day on 1 October kicks off a month-long celebration of the brewed beverage in London, but though the drink might be traditionally Japanese, what you pair it with doesn't have to be.

You can now take a sake train through Japan

East Japan Railway Company has launched a three-hour sake tasting experience that takes place on a train as it journeys through the Niigata Prefecture; the country's biggest rice producing region.

Plans pulled for Idris Elba's new wine bar due to staff shortages

He may be one of the biggest names in the movie industry, but Idris Elba has had to pull the plug on his plans for a wine bar in the redeveloped Battersea Power Station due to being unable to find enough staff.

WLC recommends: Pollen Street Social

Douglas Blyde visits Jason Atherton's Pollen Street Social and speaks with South African-born sommelier Stefan Kobald about how the list also pays tribute to his Austrian heritage, and why he is a "huge nerd" about more than just wine. Taken from this year's Wine List Confidential guide, available to buy now.

The Gosnells Mead Bar set to open

Londoners feeling the need, the need for mead are in luck as a new bar devoted to the drink is opening in Bermondsey this weekend.