Four in five bars to increase range of no and low alcohol drinks

More than 80% of bars plan to capitalise on a healthy drinking trend among consumers by increasing their range of no and low alcohol drinks in 2023, new research shows.

Five people cheers cocktails: Four in five bars to increase range of no and low alcohol drinks

Nearly nine in ten (88%) bars now offer no or low alcohol drinks, according to the ‘Leading the Way in No/Low Spirits’ report, produced by hospitality research firm CGA by NielsenIQ and non-alcoholic spirits brand Crossip.

The survey found that two thirds (67%) of bar professionals have increased their no and low alcohol offering in the past 12 months, and even more (82%) plan do so over the next 12 months.

Nearly a third (30%) of bar professionals think the no/low alcohol category is currently the most innovative part of the drinks market, and more are trying to capitalise on the trend in order to engage consumers looking to be more health-conscious.

Crossip founder Carl Anthony Brown said: “It’s clear from this report that bars are rapidly expanding and improving their no and low alcohol menus. The days of a single alcohol-free beer in the fridge or spirit on the back bar are long gone, and no/low options now stand toe-to-toe with their alcoholic counterparts in the range and variety they offer. Bartenders are the true purveyors of new trends in the industry, and we at Crossip are proud to be supporting them with this research.”

The research also found that two in five (41%) professionals think no/low spirits will see the fastest growth in the next five years, putting it well clear of other categories like beer (24%) and wine (23%).

Dave Lancaster, client director at CGA, said: “Bar professionals are helping to make the no and low alcohol category one of the most dynamic parts of Britain’s drinking-out market. Alongside consumers’ rising awareness of the range of quality of drinks that are available, it puts this segment in prime position for more success throughout 2023. Understanding consumers’ needs, optimising range and innovating in flavours and serves will all boost bars in what is set to be another tough and competitive year.”

This article was originally published by the drinks business and has been shared with permission.

Leave your reply

Most Recent Stories

NoMad launches wine dinners series

Luxury Covent Garden hotel NoMad London has announced a series of dinners showcasing some of the world's best vineyards, with pairings curated by wine director Bella Babbit.

Sale e Pepe acquired by Thesleff Group

Thesleff Group has announced that it has acquired Knightsbridge Italian restaurant Sale e Pepe from seasoned manager Toni Corricelli.

Veganism not a short-term trend for dining out, study finds

A study from GlobalData has suggested that consumer appetite for plant-based dishes on menus will remain beyond 'Veganuary', and that restaurants should adjust accordingly.

WLC recommends: Maison François, St. James's

Douglas Blyde visits the St. James's bastion of French excellence and speaks with wine director Daniel Illsley about how he has created a list to make wine "more accessible to a broader audience". Taken from the 2022 Wine List Confidential guide, available for purchase.

Hospitality closures higher than during Covid-hit 2021

Rising energy bills, labour shortages and rail strikes pushed many hospitality businesses in the UK to breaking point at the end of last year, with nearly 18 net closures every day in the fourth quarter of 2022, according to data from AlixPartners and CGA by NielsenIQ.

Most Recent Stories

NoMad launches wine dinners series

Luxury Covent Garden hotel NoMad London has announced a series of dinners showcasing some of the world's best vineyards, with pairings curated by wine director Bella Babbit.

Sale e Pepe acquired by Thesleff Group

Thesleff Group has announced that it has acquired Knightsbridge Italian restaurant Sale e Pepe from seasoned manager Toni Corricelli.

Veganism not a short-term trend for dining out, study finds

A study from GlobalData has suggested that consumer appetite for plant-based dishes on menus will remain beyond 'Veganuary', and that restaurants should adjust accordingly.

WLC recommends: Maison François, St. James's

Douglas Blyde visits the St. James's bastion of French excellence and speaks with wine director Daniel Illsley about how he has created a list to make wine "more accessible to a broader audience". Taken from the 2022 Wine List Confidential guide, available for purchase.

Hospitality closures higher than during Covid-hit 2021

Rising energy bills, labour shortages and rail strikes pushed many hospitality businesses in the UK to breaking point at the end of last year, with nearly 18 net closures every day in the fourth quarter of 2022, according to data from AlixPartners and CGA by NielsenIQ.